New technology is constantly changing the landscape of live events and to follow on with what seems to have become a bit of a theme in these articles ie: technology and technological ‘gimmicks’ to attract visitors at trade shows, here’s another feature which can produce a serious “WOW” factor … and we predict we will be seeing a lot more of within the live event and experiential advertising platforms over the next couple of years; Holograms.
“Hologram”: a three-dimensional image formed by the interference of light beams from a laser or other coherent light source.
So firstly – what is a Beacon?
Answer: A small object attached to a wall – or similar – which uses Bluetooth technology to transmit information to compatible smart devices within a certain vicinity.
…and how can this technology benefit the trade show?
Marketing strategies for trade shows are becoming more and more comprehensive, and innovative exhibitors are embracing new technology to seduce, engage & monitor their visitors. Exhibition organisers particularly are finding great success with Beacon technology, allowing them to geo-locate attendees and track their movements. No guess work needed – real time data can now show exactly where the hot-spots are at any given time and where most pedestrian traffic is flowing throughout the exhibition venue. The more tech savvy organisers are also using it as a directional device guiding attendees to restrooms, food areas, presentations and demonstrations. Continue Reading