outdoor

Home / Posts tagged "outdoor"
Why you’re going to see temporary Pop-ups popping up everywhere this summer

Why you’re going to see temporary Pop-ups popping up everywhere this summer

A ‘pop-up’, in this context, is a temporary retail space which offers companies a ‘here-today-gone-tomorrow’ sales or marketing environment to showcase a brand or product in a ‘trial size’ platform. Being such a short term venture, a pop-up offers up relatively low-cost opportunities for a company to take some creative risks, have a bit of fun, generate some buzz and introduce their brand to new audiences.

It’s a kind of low-commitment advertising platform which allows emerging brands to experiment a bit with their retail options and, at the same time, create an immersive experience for potential customers without signing up for a ton of overheads involved with a permanent retail location.

To take advantage of the ever evolving shift in shopping behaviours of the general public, brands are increasingly embracing the brave new world of high-tech, high-concept experiential pop-up shops. The retail transformation we’re seeing where consumers are moving from in-store to on-line and prefer experience and interaction with a brand is not just a passing fad, but a by-product of  brands evolving to meet market demands. Continue Reading

Brand awareness, identity, experience, affinity, loyalty ….etc. etc.

Brand awareness, identity, experience, affinity, loyalty ….etc. etc.

The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff!

The platform in which we look to achieve these results however has changed dramatically in recent years.

Once upon a time the most important factors for brand loyalty revolved around things like prices, location and a better selection of products in comparison to competitors of the same ilk.
Continue Reading