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Holograms – No longer just the stuff of Hollywood Movies

Holograms – No longer just the stuff of Hollywood Movies

New technology is constantly changing the landscape of live events and to follow on with what seems to have become a bit of a theme in these articles ie: technology and technological ‘gimmicks’ to attract visitors at trade shows, here’s another feature which can produce a serious “WOW” factor … and we predict we will be seeing a lot more of within the live event and experiential advertising platforms over the next couple of years; Holograms.

“Hologram”: a three-dimensional image formed by the interference of light beams from a laser or other coherent light source.

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