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Textile and fabric exhibits and why they are taking over trade shows

Textile and fabric exhibits and why they are taking over trade shows

You may have noticed, at recent exhibitions or trade shows, a huge increase in fabric displays. Once only seen in a small percentage of exhibition displays, they are now becoming the ‘go-to’ solution for many exhibitors and exhibition stand designers. One of the reasons for this is the on-going innovation in digital-print technology along with more affordable equipment which has revolutionised both the accessibility and the cost to produce wide-format, high-quality, full colour, fabric prints.

These fabric based exhibits are generally constructed by sewing a rubber or plastic strip into the hem of a slightly expandable fabric which then clips into angular tensioned structures made up of a modular aluminium extrusion. The overall effect is just as stunning as solid walls – if not more so.

The growth of the popularity of this kind of exhibit is due to the many advantages of fabric over solid structures or traditional hard walled displays. When you consider one of the main advantages being monetary, you’ll see why it might be worth investigating as an option for your next event.

Advantages of using fabric and why they can be a fraction of the cost of traditional exhibition stands;

  • Fabric is much lighter in volume and weight so it’s a great idea for travelling trade shows or road shows. The fabric banner can be folded or rolled up to a tiny volume and the frames taken apart.
  • As well as your transport costs – your storage costs will be greatly reduced for the same reasons.
  • Seamless fabric walls can be printed to a much larger scale than standard panelled printed walls. Usually you would be limited to the size of the printer bed or size in which sheets of substrates are produced, often with the largest option around 1.5m x 3.2m. Fabric comes in rolls regularly up to 5m wide by 100m long.
  • Fabric-based exhibits are fast and simple to assemble saving on your installation costs too. Smaller structures can be easily erected by just one person. No tools required.
  • Fabric printing holds its colour and won’t get damaged by scratching or dings during install and removal. Often solid panels can get chipped if used more than once. The likelihood of ripping fabric is considerably less than that of snapping or breaking a rigid graphics panel.
  • Most of these printed fabrics are washable if they do get dirty.
  • You can mix and match – ie: have a second set of printed banners which can fit to the same frames to use at different events.
  • Fabric displays afford designers much more freedom to play with the architecture of an exhibition stand by incorporating organic forms, unusual shapes and flowing structures. Fabric can be contorted to as many different shapes, sizes, and configurations as the imagination can create. They are completely customisable.
  • Fabric is really effective at absorbing light and producing lighting effects. It comes in front-lit, back-lit and block-out versions. Backlighting the fabric can create a lighting feature within itself.

Call us today to talk about your options for using banners and fabric to create your next exhibit.

Floors for Thought – Don’t ignore this valuable asset!

Floors for Thought – Don’t ignore this valuable asset!

Regardless of the size of your exhibition space – there may be one very important and easily adaptable area which you are overlooking… Flooring!

It doesn’t always get the same consideration as the walls or furniture or lighting. Often flooring is assumed to be a fairly un-influential element of your exhibition stand which just gets walked on and doesn’t get noticed all that much.

The reality is that flooring is the only exhibition element that covers every inch of your space. Your floor area is a blank canvas offering up plenty of opportunities to enhance your branding message. It can provide critical aesthetic impact, plus it can have a positive influence on the volume of traffic drawn onto your space.

Graphics added to flooring can offer that little bit extra whether your intent is to add branding, ambience, flair or impact.

In the hustle and bustle of a busy exhibition hall, it’s often difficult to envisage exactly how your brand is going to stand out but, when done correctly, your little piece of flooring can get you noticed for all the right reasons – it can draw people into your space and provide an overall experience and visual representation of your products and brand. It can be the “face lift’ your space needs – It will create mood and ambiance and it will elevate your exhibition space to the next level.

It doesn’t need to be expensive either. Perhaps you already have a pre-existing floor that is looking tired and worn – could it use a good clean, or a bit of a lick and a polish? Does it need to be updated or renewed? There are things you can do on a basic level that will convey the right message about your company and won’t cost the earth.

Let’s say that you hire your carpet tiles – perhaps consider replacing some of those tiles with branded tiles (that you can keep and reuse). Simply using different colour floor tiles to break up the space to make it appear bigger will work in the right situation. In some cases you could consider mimicking the aisle carpet tiles which creates a seamless space for attendees to “cross over into” – and voila, you have instantly made more of an impact.

Raised laminated floor (which can be rented or owned) can have removable graphics applied. You can tie in the floor to walls and even continue the same image across both planes. This will increase the overall visual impact tenfold and draw and direct the eye of the audience. Non – slip graphic materials are becoming cheaper and more varied all the time so it won’t cost the earth to achieve an effect like this.

Floors for thought
Floors for thought

Designers know that flooring is a very important part of the overall impact of your stand and they will put a lot of thought into this element of the design. If you are looking for a sleek and modern look a black floor can provide a good looking backdrop to your display. Accents of added colour and light can highlight and bring focus to products on display.

Asgard at FPA
Asgard at FPA

If you don’t want to go as far as graphic flooring, there are many creative floor options to consider, depending on your budget and requirements, from artificial turf through to interlocking rubber tiles, vinyl and timber flooring to LED lights either under, in or around the floor space to give it a “floating” feeling.

Naturally there are both benefits and significant pitfalls to keep in mind when choosing trade show event flooring – and if you are going to get noticed due to your floor – pause for thought and make sure you get noticed for the right reason.

The Importance and value of Post Trade Show Evaluation

The Importance and value of Post Trade Show Evaluation

For many businesses, exhibiting at a trade show means a flurry of activity for the couple of weeks leading up to the event, followed by a crazy 2 or 3 days of intense networking, selling and brand pushing to as many people as possible in a very short space of time. All this followed by a huge sigh of relief when it’s all over!

However for those with a ‘Grand Plan’ it’s really only the beginning of the process. Now is where the real work starts; in evaluating the event, tracking and nurturing leads and converting prospective buyers.

Methodologies for measuring the event’s success can include evaluation techniques as simple as observations and feedback (from both your own staff and your visitors) or more calculated results based on ROI and ROO. But one of the most important factors in being able to evaluate your trade show success is having very defined goals and event objectives at the outset. Continue Reading