activations

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Brand awareness, identity, experience, affinity, loyalty ….etc. etc.

Brand awareness, identity, experience, affinity, loyalty ….etc. etc.

The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff!

The platform in which we look to achieve these results however has changed dramatically in recent years.

Once upon a time the most important factors for brand loyalty revolved around things like prices, location and a better selection of products in comparison to competitors of the same ilk.
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