ICC | exhibitionco

Why Staff are your most important asset – and how they will Make or Break Your Trade Show Success

One thing we’ve all really missed during these COVID times is one-on-one contact with others. Although we’ve adapted by moving …
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Why it’s important to create a memorable brand experience resulting in brand loyalty.

Designing an exhibition stand is not just about creating something that looks great, it’s about understanding the marketing challenges and …
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Why you should allocate a specific area on your exhibition stand for conversation .

Cultivate a Conversation: The importance of designing a meeting room or space on your exhibition stand conducive to one-on-one conversation …
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Read our Tips on how to design a lead generating exhibition stand for your brand.

Exhibitions or Trade shows are an ideal way to generate new leads for your business. Even with all the readily …
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Retail Pop ups – the ideal way to interact with your customers without huge overheads.

A ‘pop-up’, in this context, is a temporary retail space which offer businesses a ‘here-today-gone-tomorrow’, sales or marketing environment to …
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So, what’s going to happen to the exhibition and trade show industry after Covid-19?

We believe that trade shows and exhibitions will help the world economy recover, by helping individual businesses recover. As lockdown …
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