Comments on: Why You Should Take Your Small Business to an Exhibition or Trade Show http://www.exhibitionco.com.au/resources/why-you-should-take-your-small-business-to-an-exhibition-or-trade-show/ We'll Stand By You Mon, 17 Oct 2011 01:04:19 +0000 http://wordpress.org/?v=2.8 hourly 1 By: Steve Underation, CTSM http://www.exhibitionco.com.au/resources/why-you-should-take-your-small-business-to-an-exhibition-or-trade-show/comment-page-1/#comment-339 Steve Underation, CTSM Tue, 23 Feb 2010 15:20:51 +0000 http://www.exhibitionco.com.au/resources/?p=1064#comment-339 Although trade shows and exhibiting in general are used as forms of advertising and making contacts, the real reason most companies exhibit is to make sales and profits. That's why it's a "must-do" part of any exhibit program to have a closed-loop, lead development system in place to take the leads you invested time and money to get, and turn them into immediate sales and lifetime customers. The booth, the contacts, and the experience of the show are all great, but turning the leads into cash and customers allows you to invest again in another event, and increase and improve your presence. The Center for Exhibition Industry Research shows that around 82% of leads gained from exhibiting are never followed-up at least ONCE! So you have the customer to yourself when you build a closed-loop lead development system in advance of the show, and let it automatically follow-up much of the time for you. This is done for weeks, months, and even years after the show. So don't forget to take as much time building your closed loop lead system and the numerous "touches" to the prospect for the post-show phase. You'll see your investment of time and money in the actual exhibit go from expensive marketing into profitable sales. Steve Underation, CTSM Certified Trade Show Marketer Co-author: "The Platinum Rule for Trade Show Mastery" Coach to Money-Making Exhibitors TradeShowProfitSystems.com Although trade shows and exhibiting in general are used as forms of advertising and making contacts, the real reason most companies exhibit is to make sales and profits.

That’s why it’s a “must-do” part of any exhibit program to have a closed-loop, lead development system in place to take the leads you invested time and money to get, and turn them into immediate sales and lifetime customers.

The booth, the contacts, and the experience of the show are all great, but turning the leads into cash and customers allows you to invest again in another event, and increase and improve your presence.

The Center for Exhibition Industry Research shows that around 82% of leads gained from exhibiting are never followed-up at least ONCE! So you have the customer to yourself when you build a closed-loop lead development system in advance of the show, and let it automatically follow-up much of the time for you. This is done for weeks, months, and even years after the show.

So don’t forget to take as much time building your closed loop lead system and the numerous “touches” to the prospect for the post-show phase. You’ll see your investment of time and money in the actual exhibit go from expensive marketing into profitable sales.

Steve Underation, CTSM
Certified Trade Show Marketer
Co-author: “The Platinum Rule for Trade Show Mastery”
Coach to Money-Making Exhibitors
TradeShowProfitSystems.com

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