When evaluating your exhibition or trade show viability, you should ask yourself; what will be the benefit to your association or business in holding an exhibition alongside your conference?
Some reasons why you may decide to run an exhibition could be:
1 . As a great revenue generator
An exhibition can be a great revenue generator for your association. You are encouraging access to your members and, for vendors, this is highly valuable as they are given the opportunity to see many clients and prospective clients together over a short period of time.
2. To add credibility to your conference within the industry
By adding a trade show to your conference your members and vendors see that you are serious about generating business within the industry.
3. To give your delegates the opportunity to see and try new innovative products within the industry.
Some of your members may not have had the time or the opportunity to see the latest and greatest products going around and being introduced to the market. Vendors holding stands at the exhibition or show will, not only be trying to sell their wares, but will also be keen to educate your delegates within their own industry.
4. To give the trade a chance to showcase new product developments
A trade show is an important place for vendors to release new products. Conference visitors are normally the leaders within an association so getting them on board is vital to be used as product ambassadors.
