Some of the major trends in trade show exhibits today are:
• Exhibits which communicate the company’s message in a simple, graphically appealing, universally understood manner to potential customers from all over the world.
• Exhibits which are light-weight and can be easily assembled, dis-assembled, packed and shipped economically.
• Exhibits which are attention grabbing from the trade show aisle and comfortable and informative once the customer is inside the booth.
• Exhibits which are technically sophisticated.
The future of trade shows and exhibitions as an effective marketing tool remains strong and the targeted customers are expanding and changing. There are many more trade shows in Asia, and other emerging markets. As businesses expand their international sales goals and purchase more products and services from international companies, they are attending international tradeshows as exhibitors and visiting international tradeshows as potential customers..
Companies who are interested in exporting their goods and services to international markets want to be represented at trade shows in many locations. The language and cultural challenges of marketing products to businessmen from all over the world makes the use of a professional tradeshow design company especially important. An effective tradeshow booth whether designed for a tradeshow in the company’s home country or for a tradeshow abroad needs to be designed to appeal to decision makers from many different cultures and backgrounds.
Today’s exhibits must be designed so they can be shipped to and from distant locations easily and economically. The exhibits have to assemble easily and breakdown quickly and pack compactly and securely to minimize the chance of damage in shipping and allow economical transportation over large distances. To meet these demands fabric is being used more often in exhibit booth design; metal and wood are too heavy, bulky and awkward. Fabric can be used as a backdrop for the entire booth creating a distinctive, light airy feeling. Fabric is also being used to create light-weight, easy to assemble signage often as eye-catching vertical banners either suspended on stands or hung above the booth.
Trade show exhibits are no longer all about the new product or service, they are about creating an exciting environment that engages the potential customer so completely that he forgets about the competition. The new exhibit is all about the soft sell; the booth is an inviting space and the customer’s time at the booth is an interesting interactive experience. The goal is that the customer enjoys visiting your booth and leaves with good feelings about your company and your company’s products.
The trend in exhibit technology is anything interactive….computer games and videos on plasma screen monitors are popular. Product “edutainment” is the new approach. Testimonials are always good as well as videos featuring people using your product.
Booth lighting has also gone high tech with many exhibits using filtered, colored or wash lights to create a more subdued and comfortable atmosphere in the booth.
To take advantage of the expanding global markets, new exhibition stand concepts, materials and technology your company needs a professionally designed exhibit. Hire a reputable trade show exhibition design company; your investment will pay off many times over.
