Exhibition stands at trade shows or expos are an investment by businesses and if you are marketing your company at a trade show, you want to be sure the costs are not wasted. Custom designed exhibition stands will attract more attention and will give you better returns for your marketing expenditure dollar.

Custom Design Your Exhibition Stand for More Space
A modular exhibition stand may not have all the space you really need to display your products to the best effect. Sometimes, a modular exhibition stand can limit your design because you may not be able to show signs where you want to or to have the banner stands at the corners of the stand to attract attention. A custom designed exhibition stand can create an open space in your allocated area in the trade show.

Custom Design Your Exhibition Stand to Attract Attention
When you create a custom designed exhibition stand, you have more options available to you on how you will attract consumer attention at the trade show. This means you can use attention grabbing devices, such as pop up displays, banner stands, pull up banners, and display stands, to the best effect to attract the most attention to your exhibition stand.

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If you are planning to attend a trade show or exhibition as part of your company’s 2009 marketing strategy, you will need to ensure you design your exhibition stand for maximum impact. Remember that most people will walk around the entire convention centre and will see many exhibition stands. Good design will encourage people to remember your company’s stand.

An attractive exhibition stand will entice customers to the stand to find out more about your product. You need to be able to grab the attention of the people wandering past, and encourage the customers to stop at your stand. Combining the elements of good exhibition stand design below, will help you to create a centre of attention at your stand.

Design Element 1 – Signage
Well-designed exhibition stands use signs to draw customers to the stand, and to provide product information and brand recognition to customers who walk past. There are many different options for signs, and it is best to consider which sorts of signs you will use several weeks in advance.

Exhibition hire companies can provide pull up banners, banner displays, and promotional displays or banner stands for your signs. Consider how many signs you need, and how much information you propose to put on each sign. Sometimes simple signs have more impact than complicated banners with lots of information that no one will bother reading. When designing your exhibition stand, allow for the signage you have selected.

Design Element 2 – Product Display
A major part of the exhibition stand design is to display your products to your customers. Design elements to consider include how big your product is, whether you need to hire shelves or exhibition furniture to raise the products to eye height to passers by, whether you want pop up displays, a portable display, or demonstration space.

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