Sydney Motor Show
Any person who is staffing an exhibition stand is the ambassador for your business. You want to be sure that the staff will be able reinforce a positive image of your company. When choosing the people who will represent your company at the trade show display, you need to consider appearance, knowledge, professionalism, and how well the staff member can relate to strangers.
Just as you will carefully plan the appearance of your display stand, with the appropriate portable displays, signage, banner stands, and exhibition style lighting, you need to carefully plan what your representatives will be wearing. Comfortable clothing is a must, especially shoes, as the staff member will be spending a long time at the exhibition stand, standing and talking to your prospective customers.
However, you also want to encourage a uniform and professional look for your staff, and something that attracts attention to your staff member and identifies them as part of your exhibition stand, even when they are away from the stand itself. This is why many companies will invest in bright coloured, printed t-shirts or caps for their staff at the exhibition stand to wear.
