Exhibition Halls are a hub of activity. If you’re lucky, there will be thousands of potential customers coming through the doors every day. Some people will come with a definite idea of what they’re looking for, others will come to get ideas, others will have money to spend – but not sure which is their best option.

Your goal as exhibitor is not only to steer as many people to your stand as possible but also, once there, you need to make their experience a memorable one so that when they are back in their offices with a bag full of brochures and business cards, you will stand out in their memory.

Many exhibitors find that a giveaway is a good way to ensure that people will remember them. Something more than just a business card can be the difference between yourself and your competitor.

Here are some ‘giveaway’ ideas you may want to consider:

If you have a café or seating area for clients you may want to think about designing your own labels for the food or beverages. For instance, takeaway coffee cups or bottled water with your name, logo and even short message printed on. Your visitor will then not only remember you but also act as a portable advertising banner as he/she walks around the hall. Even discarded bottles will still be advertising your name.

Check on-line for any specialised printers in your area. You will find printers can offer such things as drink coasters, drink coolers, fridge magnets, calendars, badges, mugs to name a few.

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Have you ever been to an exhibition and seen some stands continually passed by, while potential customers flock to other stands? If you want your stand to be the one the potential customers gather around, you need to ensure you are offering something the others aren’t.

Particularly at a trade show, or an exhibition where many of your competitors are also exhibiting, it is essential that your stand and product is remembered, when people go back to their business.  Here are six simple ideas to attract potential customers to your stand.

1 – Visual Display
A visual display will always attract attention. You need to ensure your exhibition stand is designed in such a way to allow you to place appropriate visual material that will attract people. Posters can be effective, if they are large, well-designed and humourous.

Sometimes, a model dressed in the product can be appropriate, especially if you are selling clothing, personal safety equipment, or anything that can be worn.
If your stand has the capacity to show a large flat screen television, you can display short 30 second videos of your product in use, or a two minute Powerpoint presentation on repeat. This is also a moving display.

2 – Moving Display
Static visual displays are good, but anything that moves will catch someone’s peripheral vision out of the corner of their eye as they walk past, and will make them stop to see what is moving. It is a natural human reaction to see why something is moving. If you can set up an automated display that moves, or changes, you will attract attention.

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