Static exhibition stands with no sound or graphic displays rarely attract attention. Sound and visual presentations will bring your exhibition stand to life and attract far more potential customers than a stand without these effects.
Think about trade shows, expos, and conferences you have attended yourself. What are the stands you remember the most? Usually, you will remember the stands with some kind of audio effects and brilliant visual displays. Many people find it easier to remember watching a video or DVD showing the product in use than to remember seeing a product statically displayed on a shelf.
Audio Effects Bring Customers In
A trade show will bring a huge crowd walking past your exhibition stand. However, walking past is not enough: you need the potential customers to stop long enough to get details and turn the potential customers into genuine sales. Sound will attract people in and will, at the least, make customers stop and have a look at your stand, instead of just meandering past.
