Everyone in the business world knows that trade shows and exhibitions are an excellent way to entice new customers and enhance current business relationships, and having a trade show display that stands out is the key to a profitable trade show experience.
Whether you operate a small, medium or large business, having the right exhibition furniture will help create the look you are going for, and make your clients feel at ease with you and your business. One idea to consider is the convenience of exhibition stand package rental, which, with the help of an exhibition hire expert, you can customize to suit your trade show needs, as well as your budget.
When you decide to rent your exhibition stand package, an exhibition hire expert will help you pick the right package for your business. Graphic designers will help you design the look of your package, taking your print files and turning them into high quality graphics for your display. When it is time for the trade show, your exhibition stand package will be delivered and set up by the experts, giving you the time you need to take care of other important details.
Accessorize!
Once you have decided on the look you want your exhibition stand package to have, you will need to ‘decorate’ it. Exhibition furniture can help you create a comfortable, home-like feeling for your clients. You may want to go for a café style setting, or offer your clients the homey comfort of a living room-like setting with an ottoman and coffee table. If people have been walking around the trade show for many hours, yours could be the display they want to sit down at for a while.
There are a number of exhibition hire furnishings and accessories you may want to consider so your trade show display will make potential customers take notice:
• Tables and seating- offers a comfortable place for you to meet with clients.
• Counters – display your products and literature, accessorize with counter-top displays.
• Cabinets – great for administrative items and paperwork.
• Lighting – not only necessary for optimal viewing of your trade show display, lighting helps create ambience. With the proper lighting, you can showcase individual items or products.
• Audio/visual displays – a must-have for any business that wants to retain that competitive edge. Technology gets noticed, especially by the younger generation who expect interactive displays.
• Signage – colourful signage is attractive to the eye, and good signage will draw customers to your trade show display!
• Electrical outlets – a must-have for lighting, audio/visual displays, and any other item you have that requires electricity.
• Flooring – choose from a variety of colors of carpet tile, or opt for a raised floor.
Don’t Forget The Small Stuff!
Just because you have created an amazing exhibition stand, it doesn’t mean you’re finished quite yet. Now you need to decorate, and an exhibition hire expert can help you choose from a number of options. If your display includes clothing items, you may want to consider adding a clothes rack, with a variety of models that you can choose from.
Often at trade shows, companies offer draws and other contests. If you plan to do this, a great accessory to have is a competition barrel. Brochure racks are a necessity if you offer literature, and a spec stand will draw your clients’ eyes to a particular product or item. Having a small bar fridge is convenient, and, of course, you must have a waste basket.
Operating a display at a trade show can be hectic and time-consuming, but when you choose to take advantage of exhibition package rental, you will have the peace of mind of knowing that all of your trade show display and furniture needs will be taken care of, from delivery to set-up to tear-down.
