You do not need to resort to screaming “Look at Me” to the people wandering past your exhibition stand at the trade show, if you design the exhibition stand to automatically attract the attention of your prospective customers. Exhibition stand design is the real key to making the stand at the trade show a genuine success and it pays dividends to pay attention to the design of your exhibition stand.
1. Use Colours on Your Stand
Consider hiring exhibition furniture in the colours that accentuate your company logo or branding. If you have a yellow package with a red logo, you may want to hire a red counter top, or yellow chairs to attract further attention. This certainly attracts more attention than the traditional black or grey furniture. There is no rule that the exhibition stand has to be bland in colour.
Display stands can accentuate the colours of your company. Buy bright coloured t-shirts with your company logo on for your staff to wear. This means your staff will be visible, and will even draw the crowds to your stand by simply wandering around the trade show.
2. Use Lighting for Impact
Consider hiring conference lighting for your exhibition stand. You can connect down lights to the roofing section of your exhibition stand to highlight posters, signs, or product displays along the walls of your exhibition booth. When designing your exhibition stand, consider where to place lights for the best effect.
You can use spot lights to highlight the pop up display cases or your banner stands. Do not just rely on the generic lighting in the hall of the trade show. You should consider hiring exhibition lighting to add impact to your exhibition stand.
3. Add Sound and Visual Movement
Sounds and visual movement will always attract people walking past at a trade show. Whenever you catch sight of movement out of your peripheral vision, you automatically turn your head to look at what was causing the movement. Hiring portable exhibition systems or conference equipment such as a loudspeaker or spruiker kit allows you to attract customers to your exhibition stand from the crowd.
4. See the Signage, Graphics, and Banners
Whether your company uses a modular exhibition stand or a custom designed exhibition stand, you will always attract attention with colourful signs, graphics, and banners at your exhibition stand. Use a banner stand at the corners of your exhibition stand space to draw customer’s attention.
Use pull up banners in your exhibition stand to show certain features of a product when a customer wants more information. Don’t forget to hire a display stand for your brochures as part of the attractive display.
5. Show Your Product in Action
You can demonstrate your product in action to your customers. If your products are small and your staff can demonstrate the product comfortably within your exhibition stand, ensure you include space for the interactive product demonstration with the potential customers.
If your product is large, such as a boat, you can demonstrate your product in action via a DVD. Hire exhibition equipment such as a large screen plasma television and show your product to the best advantage. A moving and live demonstration is always more effective than a static display.
6. Display your Products for Increased Visibility
Design your exhibition stand specifically to suit your products. Hire display stands, pop up display cases, exhibition furniture, and promotional displays to effectively display your products to catch attention.
Attracting attention at the trade show is not difficult with careful design of your exhibition stand. Display your products well, and attract the attention of passers by with sound, colour, lights, movement, and interactive demonstrations.
