At the end of May, exhibitors will crowd the Exhibition and Convention Centre at Darling Harbour for CeBIT Australia and everyone who is involved in the Information and Communications Technology industries will be there. So, how do you make your exhibition stand out amongst the high tech stands?
If you are preparing to exhibit this year at CeBIT, you will spend this week making final preparations to ensure your stand is an outstanding success. Here are some ideas to make your CeBIT experience worthwhile.
1. Plan for 30,000 Visitors
Over 30,000 people will visit CeBIT in Australia this year, so make sure you have enough business cards, brochures, and give aways. You may need to restock your selection several times throughout the exhibition, so plan how to store and restock your marketing tools. You do not want to run out of your business cards on the first day of this event.
2. Plan to Network Extensively
While you will need someone to man your stand at all times, you should also provide enough staff to network through the crowds and to visit the other stands. CeBIT offers you the chance to network with the senior level executives across a wide range of industries. You need time to make contacts and time to network with the other people attending the event. It may work well to have one or two staff members roaming the event while others provide information at the stand.
3. Offer Something Different
While the majority of exhibition stands will offer technological stands, try making your exhibition stand different by offering the crowds something a little different. Think carefully about what makes your product or service stand out and offer your customers something that brings that to their attention. You may want to try having a gelato stand at your stand while you show a DVD of your product in action. Give your customers something they can genuinely use in their business – even if it is as simple as a pen or notepad (marked with your website address), so you will get return business later on. Mouse mats, coffee mugs, and other accessories for the business desk will work well as marketing tools too.
4. Prepare Media Statements
CeBIT is one of the few exhibitions that attracts so many media attendees. Prepare some media statements, such as press releases electronic media releases for your company. If you have these ready prepared, you may get more media attention than your competitors who have not considered what to say.
5. Ensure You Present a Professional Image
Remember that CeBIT aims at the senior level executives and government people as well as retailers and distributors. CeBIT is one exhibition where presenting a total package of a professional company is essential. Be prepared to talk about what your company offers the ICT industry as a whole, as well as the benefits to individual businesses. Look at every angle of your exhibition stand and make sure nothing is out of place. Ensure your staff look professional in appearance and present a complete image that enhances your marketing materials.
CeBIT is a terrific way to network business to business across the industry. Make sure you and your staff are prepared for the event, which could make you millions in business referrals.
