Posted on August 18th, 2011
Bioline Exhibition Stand, Spa & Beauty Expo, Aug 2011
When you spend money to book an exhibition stand with the goal of growing your business you need to be sure that your stand will actually attract people to your business, otherwise your money will be wasted. It doesn’t matter if thousands of people attend the trade show if no-one actually visits your particular exhibition stand or you end up with no viable leads. To prevent this scenario, you need to make your exhibition stand different from the rest of the exhibition stands. Continue Reading.
Posted in Event Marketing, Exhibition Stand Design, Resource Centre | No Comments »
Posted on July 21st, 2011
Exhibition Signage
When walking around a trade show or convention centre filled with exhibition stands, what is the first thing you notice about each stand? Nine times out of ten, you will first notice a sign, poster, or banner. Your impressions of this signage will help you to make a split second decision about whether you are interested in stopping at the stand to learn more or will just keep walking to the next exhibition stand.
Your signs do far more than show which company is exhibiting at the stand. While adding to and complementing the corporate and branding recognition, your signs should encourage people to want to find out more about your products or services. Continue Reading.
Posted in Resource Centre, Signage and Graphics | No Comments »
Posted on July 1st, 2011
Verint Exhibition Stand
When you exhibit your products and company at a trade show, you engage in an unique marketing conversation with your current and prospective customers and industry representatives. The following top ten tips will help you to make the make the most of your marketing opportunities within the trade show environment.
Top Tip 1 – Plan, Plan, Plan
Preparation and good planning is the key to a holding a successful exhibition stand at the trade show. The earlier you can book your stand and start to plan your stand design, the better your stand will be. You do not want to arrive on the day to discover that your exhibition stand does not fit in your allocated space, or that you do not have sufficient marketing materials, such as business cards and brochures available. Plan for every contingency. Continue Reading.
Posted in Resource Centre, Top Trade Show Tips | No Comments »
