Posted on September 7th, 2011
Roband Exhibition Stand at Fine Foods, Sept 2011
When most people design an exhibition stand, they think about the large items, such as the exhibition furniture and where and how they intend to display their products and signs. Few people realise the importance of exhibition lighting in attracting attention.
Usually, a trade show or exhibition is held in a convention centre, such as the Sydney Convention and Exhibition Centre. The roof space will have long panels of fluorescent lights. This may provide light for people to see inside the space and to generally walk around, but it certainly does not provide highlights or attract attention to your particular exhibition stand. Continue Reading.
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Posted on August 29th, 2011
Eminence Exhibiiton Stand, Spa & Beauty Show Sydney August 2011
A custom built exhibition stand provides many benefits to the exhibitor above the traditional “booth” style of exhibition stand. The traditional stand uses the walls and flooring provided by the exhibition or trade show organiser. A custom built exhibition stand creates is designed and built from the ground up - creating the walls, floor, and features within the exhibition stand area. Here are six reasons to consider using a custom exhibition stand for your next exhibition, convention, or trade show. Continue Reading.
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Posted on August 18th, 2011
Bioline Exhibition Stand, Spa & Beauty Expo, Aug 2011
When you spend money to book an exhibition stand with the goal of growing your business you need to be sure that your stand will actually attract people to your business, otherwise your money will be wasted. It doesn’t matter if thousands of people attend the trade show if no-one actually visits your particular exhibition stand or you end up with no viable leads. To prevent this scenario, you need to make your exhibition stand different from the rest of the exhibition stands. Continue Reading.
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Posted on July 21st, 2011
Exhibition Signage
When walking around a trade show or convention centre filled with exhibition stands, what is the first thing you notice about each stand? Nine times out of ten, you will first notice a sign, poster, or banner. Your impressions of this signage will help you to make a split second decision about whether you are interested in stopping at the stand to learn more or will just keep walking to the next exhibition stand.
Your signs do far more than show which company is exhibiting at the stand. While adding to and complementing the corporate and branding recognition, your signs should encourage people to want to find out more about your products or services. Continue Reading.
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