Signage and graphics can be the key to a successful exhibition, if used well. Taking some time to plan your promotional displays can really boost sales and interest in your exhibition stand. There are so many options to create a truly eye-catching and professional looking exhibition booth using signage and graphics that sometimes the choice can feel overwhelming. It doesn’t have to be difficult to select the right signage options for your stand and these tips will help you.
Firstly, consider the message you want to send to prospective customers. A good three to four word slogan that is memorable will often help customers retain the image of your exhibition booth in their mind. Signage works in three ways: it attracts attention, aids customer’s memory of your stand, and presents a professional image of your company.
Graphics and pictures will help to attract attention to your stand. If you have a graphic of your company logo, ensure it is hanging in a visible location on your exhibition stand. This will enable customers to associate your stand with your company, and the brochure they take with them.
Remember that the customers will likely pass many other exhibition stands in the day, and will collect promotional materials from those stands too. When reviewing the catalogues or brochures, they need to be able to associate the materials with the right stand, and good graphics and signs on the stand help to do this.
Secondly, consider the space you have available. Pop up display stands and banner stands will help to utilise the limited space and show the company’s banners and signs on your exhibition stand. Consider carefully the design of your exhibition booth. If you are using a modular exhibition stand, you need good signage to help your stand differentiate itself from its neighbours.
Once you have decided on what signage and graphics you will need, hire the appropriate banner and display stands and have the signs professionally produced, as hand painted signs look extremely unprofessional at a trade show. Hiring the appropriate exhibition equipment, such as the banner stands, ensures your stand portrays the professional look you want your company to present.
Finally, once the exhibition stand is set up, have a good walk around the exhibition.
Consider these questions:
- At what point can customers start to see your signage?
- Are the signs obstructed by your product displays, brochure stands, or other items, or do customers have a clear view of them?
- Are the signs been placed in such a way to attract attention down the aisles of the exhibition or spaces where people will gather?
- Will the signs encourage passers by to stop at the stand?
- Can you see the signs from all directions the stand can be approached by prospective customers?
Good exhibition stand design, combined with well-planned and displayed graphics and signage will ensure your company attracts attention at the trade show or exhibition. Consider carefully the display design and how to best display the signage which will help attract potential customers to your exhibition stand for the best results on the day.
