Static exhibition stands with no sound or graphic displays rarely attract attention. Sound and visual presentations will bring your exhibition stand to life and attract far more potential customers than a stand without these effects.
Think about trade shows, expos, and conferences you have attended yourself. What are the stands you remember the most? Usually, you will remember the stands with some kind of audio effects and brilliant visual displays. Many people find it easier to remember watching a video or DVD showing the product in use than to remember seeing a product statically displayed on a shelf.
Audio Effects Bring Customers In
A trade show will bring a huge crowd walking past your exhibition stand. However, walking past is not enough: you need the potential customers to stop long enough to get details and turn the potential customers into genuine sales. Sound will attract people in and will, at the least, make customers stop and have a look at your stand, instead of just meandering past.
You can hire a speaker system and present a running commentary on your product. Even playing soft music in the background can be enough to make your stand more attractive to people walking past. Hiring audio conference equipment can also allow you to employ a spruiker who can entice the crowd in to your stand.
Many people remember what they see, and exhibitions which provide a visual impact are generally among the most memorable. Hiring a flat screen or plasma television for your exhibition stand can certainly add both sound and moving pictures to your display, attracting far more people.
You can show a two or three minute looped video which demonstrates the wonders and benefits of your product. This can be extremely effective, especially if your product is too big or impractical to effectively demonstrate within the exhibition stand. You cannot effectively demonstrate a jet ski or a wake board within a conference centre, for example, but showing a video of the water toy in action will help you to sell your product at the exhibition.
Video or movies are not your only options to create a visual impact for your exhibition stand. Hiring pop up display stands or display stands that rotate or move can add an effective crowd stopper. Catch a movement in your peripheral vision as you walk past and you are sure to stop to see what it was.
Banner stands and signage can add visual impact to your exhibition stand. Pull down banners and pop up display stands are very effective in attracting attention.
Make your exhibition stand visually attractive with a colour scheme that accentuates your company’s logo colours to add further impact to your marketing. Hire exhibition furniture in your company colours and see how many people remember your stand. Match these colours to any giveaways or samples you provide and these visual effects will certainly aid potential customers to remember your exhibition stand.
Audio and visual effects add the final touch to make your exhibition stand memorable and different from your competitors at the trade show. Sounds, lights, movement, videos, graphics, pop up displays, and banner stands will all work together to make your stand very attractive to passers by. Make an impact by adding audio and visual elements to your trade show stand.
Tags: audio visual, exhibition stands
