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How Much will my Exhibition Stand Cost?

Posted on June 5th, 2009

For many people, taking part in an exhibition will be a new experience. So we have listed some things you will need to take into account when planning your budget.

Costs

Venue

  • Rental  – Deposit and final payment
  • Catering
  • Power
  • Cleaning
  • Rigging
  • Rubbish removal

Contractor and Services

  • Booths, Carpet, Walling, Poster Boards
  • Lights and Power
  • Furniture
  • Plants
  • Registration and Badges
  • Insurance – Public Liability, Product liability
  • Signage

Administration Costs

  • Marketing – Brochures, Direct Mail, Ads, Website, PR, Email Blasts, Telemarketing
  • Staff Costs – Sales Calls, Accommodation, Office Use

Emergencies on site

Revenue

  • Sales per square metre or per booth
  • Stand packages
  • Marketing Packages
  • Sponsorship – Delegate prizes such as holidays
  • Sponsorship sales – Banners, Lightboxes, Banner Poles, Internet Lounge, Coffee Breaks, Sessions, Giveaways
  • Advertising in Visitor Guides
  • Web Advertising

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Check out our exhibition resource centre or download our free trade show guides. Also get exhibition stand ideas from our Flickr feed.

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