If you have ever had an interior designer visit your house or office, you will know that good design doesn’t just happen. Designers will plan right down to the last detail. If you want an exhibition stand that attracts the crowd and generates business for your company from the trade show or exhibition, you need to plan the stand design carefully.
As with any design of a space, the use of space must be practical. Think carefully about where people will stand, both your staff manning the stand, and the customers visiting the stand. Good exhibition stands make the most of the space and the designer will create a space that is both useful and attractive to passers by.
If your budget allows, a custom designed exhibition stand allows greater flexibility for portable displays and different signage options such as pull up banners, pop up displays, and product displays.
If you have are using the basic ‘shell’ exhibition stands provided by the organiser, you can still involve a designer and ‘upgrade’ to help make maximum impact, and provide comfortable areas for staff to chat with prospective clients. Most shell scheme exhibition stands have walls on three sides, with a wide open space in the centre.
One of the first objects to consider when designing your exhibition display is the amount of space allocated to your company at the trade show. Ensure you receive exact measurements and information about the placement of the exhibition stand within the exhibition centre from the trade show organisers.
If you have a corner stand, it could be a better option for you to remove the wall to the end, and create a more open spaced exhibition stand design. Once you have the information about the show stand arrangements, you can design an exhibition stand that serves your purpose.
You need to decide what the purpose of your stand at the trade show or exhibition will be. If it is just to provide information to prospective clients, you may want to focus on the banners, signage and posters.
Do you need to hire display stands to show your products to the best effect? Will you need extra lights or special light displays, such as a spotlight on your best product? Do you want rotating display stands or static displays?
If you plan to have brochures or give-aways for your prospective customers, you will need to consider where you will display and store these items within the exhibition stand. You may wish to hire a professional looking counter or display case for your exhibition stand.
If you plan to attract people to your stand through demonstrations of the product, you will need to create an open space around where you will show how your product works, for customers to watch the demonstrations.
Static displays can be good, but you may want to consider other options for a professional exhibition stand design. You can hire pop up displays, for example that will attract more attention than a static display. When designing the exhibition stand, allow room for the banners, displays, and for staff and customers.
Trade shows and exhibitions provide unique selling and marketing opportunities that can require specialised design in the stand. If you want to make the most of your allocated space, so that the area attracts attention, provides space for staff and customers to chat, and provides information in a variety of methods to passers by, you will definitely need to carefully consider how to design your exhibition stand.
Tags: design, exhibition stands
