With the graphics, signage and printing industries adopting new hardware and adapting new software all the time, there are many different ways you can use signage on your exhibition stand to help you ‘stand out’. Because of all the advancements in the industry , making production of high quality printing and graphics easier, prices are coming down too.
Here are some ideas you might wish to think about for your next exhibition or trade show stand;
1. Pull up banner stands
Pull up banners come in a few different sizes – usually 2100mm high. You can get different quality stands depending on budget and intended use. These can be a great option if you are planning to re-use your stand at different venues, or even if you want to use your banner stand alone after the show, maybe in your reception area of your office. You can also change the graphic without needing to buy a new stand so they can be a good investment.
2. Hanging Banners
Whenever you visit an exhibition hall, you will see banners of all shapes and sizes hanging from the truss. This is an ideal way to advertise your whereabouts in a busy exhibition hall. Also to attract attention before visitors even get close to your stand. Again, because of advancements in technology, these can be produced fairly cheaply. Obviously price will depend on quality of materials used but for a one, two or three day show you may only want something short term anyway.
3. Lightboxes
Lightboxes can be very effective. They can be both informative and attractive. Materials now can produce very good quality, high colour images on backlit film or banner. Custom made lightboxes can be made to any size or shape. They will literally brighten up your stand!
4. 3D Signage
3D logos can be made easily and cheaply. Usually shapes will be router cut from acrylic or similar and then glued to foam. The depth of the foam is up to you. This is a cost effective way of making your logo stand out (literally!) and also gives a very professional finish. Once again, if you wanted to keep your sign, you could always re-use it in your office space after the exhibition or trade show.
5. Vinyl Cut Signage
Vinyl cut is probably the most common way to display your logo. Vinyl is used in most shop front signage. It has a really nice smooth finish and can last for several years if applied correctly. It is also one of the most cost effective options to display your company logo. You will just need to supply your exhibition company or signage company with an electronic file and they will do the rest.
One final tip – shop around. Prices can vary a lot. Also, if you order more signage/printing price will often come down per item.
Tags: design, exhibition stands
