Exhibition Halls are a hub of activity. If you’re lucky, there will be thousands of potential customers coming through the doors every day. Some people will come with a definite idea of what they’re looking for, others will come to get ideas, others will have money to spend – but not sure which is their best option.
Your goal as exhibitor is not only to steer as many people to your stand as possible but also, once there, you need to make their experience a memorable one so that when they are back in their offices with a bag full of brochures and business cards, you will stand out in their memory.
Many exhibitors find that a giveaway is a good way to ensure that people will remember them. Something more than just a business card can be the difference between yourself and your competitor.
Here are some ‘giveaway’ ideas you may want to consider:
If you have a café or seating area for clients you may want to think about designing your own labels for the food or beverages. For instance, takeaway coffee cups or bottled water with your name, logo and even short message printed on. Your visitor will then not only remember you but also act as a portable advertising banner as he/she walks around the hall. Even discarded bottles will still be advertising your name.
Check on-line for any specialised printers in your area. You will find printers can offer such things as drink coasters, drink coolers, fridge magnets, calendars, badges, mugs to name a few.
Another idea could be a canvas bag printed with your logo. People tend to collect brochures and cards usually in the plastic bag they pick up on entry. If you can offer a better carrier, once again you can use your visitors as a mobile billboard for your company.
Although no the most creative idea, pens are always good as people like to make notes as they walk around and will probably take the pen back to their office. When they are going over what they’ve seen, your logo will be on their desk or in their hand!
For the same reasons – sticky note pads or calendars are a cheap and good way for your advertising to follow your prospective customers back to their offices or workplace.
Depending on your business you can maybe find something of significance. For example, a food and wine show, you may giveaway bottle openers, corkscrews or beer coolers. Computers and software, a memory stick. Construction trades, a hard hat or tape measure. All these things can be bought in bulk and personalized.
Tags: event marketing
[...] plenty of literature and promotional items to promote your product. People are bombarded by information at trade shows. If they have literature [...]