If you are planning to attend a trade show or exhibition as part of your company’s 2009 marketing strategy, you will need to ensure you design your exhibition stand for maximum impact. Remember that most people will walk around the entire convention centre and will see many exhibition stands. Good design will encourage people to remember your company’s stand.
An attractive exhibition stand will entice customers to the stand to find out more about your product. You need to be able to grab the attention of the people wandering past, and encourage the customers to stop at your stand. Combining the elements of good exhibition stand design below, will help you to create a centre of attention at your stand.
Design Element 1 – Signage
Well-designed exhibition stands use signs to draw customers to the stand, and to provide product information and brand recognition to customers who walk past. There are many different options for signs, and it is best to consider which sorts of signs you will use several weeks in advance.
Exhibition hire companies can provide pull up banners, banner displays, and promotional displays or banner stands for your signs. Consider how many signs you need, and how much information you propose to put on each sign. Sometimes simple signs have more impact than complicated banners with lots of information that no one will bother reading. When designing your exhibition stand, allow for the signage you have selected.
Design Element 2 – Product Display
A major part of the exhibition stand design is to display your products to your customers. Design elements to consider include how big your product is, whether you need to hire shelves or exhibition furniture to raise the products to eye height to passers by, whether you want pop up displays, a portable display, or demonstration space.
Design Element 3 – Customer Chat Space
Another consideration of exhibition stand design is to create a welcoming and comfortable space for customers to chat with your staff about the products. While many modular exhibition stand designs allow for customers to stand only in the aisle looking into your stand, innovative company’s may want to use a custom designed exhibition stand that allows for seating or other inventive options for the creation of a customer chat space.
Design Element 4 – Brochure Display
As well as seeing your products, you may wish to have your brochures on display for customers. Many companies used to using the exhibition as a marketing strategy will provide customers with a bag full of treats, samples, and brochures. However, you need to design space to hold either your brochures or the ‘sample bags’ within your exhibition stand. Often hiring a counter with shelves from an exhibition hire company will be a good option, as you can have some brochures on display on the top of the counter, and giveaways hidden from the public underneath, with easy access for staff. Ensure your trade show stand has appropriate space for your brochure display.
Design Element 5 – Lighting
Although the exhibition or convention centre will naturally have its own lighting, you may like to attract attention to your product display by the judicious use of specially hired exhibition lighting. You can use down-lights, or spotlights to create interesting effects, adding interest to your exhibition display stand.
Hiring an experienced exhibition designer may be well be the easiest way to ensure your exhibition stand allows space for each of these design elements and functions of the stand. You want your trade show or exhibition to be a success, and careful design of the stand is important.
Tags: design, exhibition stands
