Walking into an exhibition venue can be daunting to the consumer. There are hundreds, if not thousands, of booths and salespeople vying for their attention. It’s hard to know where to begin.

This is why it is very important for your exhibition stand to ‘stand out’ from the rest. No matter how brilliant your product is, if no one sees it, your attendance will have been a waste of time and money.

Exhibition attendees are bombarded from every direction with colours, sounds, moving models, life-size replicas and many more design elements. So, whilst securing the best possible space at the exhibition is one hurdle, the next is designing an eye-catching stand that will attract customers and make your business stand out from the crowd. Continue Reading.

Traditionally, exhibition stands were large, solid structures that you needed transport to and from the exhibition on the back of a small (or not so small) truck. These days, the focus is on lightweight, simple and inexpensive stands that are easily adaptable.

By having a stand that is not a solid structure, the exhibitor is empowered to alter their display as needed, and is not confined to one particular setup. Lights, fabrics and colour schemes create the illusion of a defined space, rather than using solid walls. The absence of a heavy, physical structure also means you can pack the stand into a much smaller space, like a car, and anyone can lift and carry parts of the exhibition stand. Continue Reading.