Algologie Exhibition Stand - Beauty Expo

Exhibition stand design has evolved and people expect a higher degree of professionalism when visiting a trade show or convention. Experienced exhibition stand designers will never neglect lighting as an essential element within any modern exhibition stand.

In the past, most exhibition stands relied on the lighting inherent within the exhibition hall or convention centre where the trade show was. Generic ceiling lighting with bars of fluorescent tubes does not always provide consistent lighting to all sections of the exhibition stand space. Some stands may appear to be in shadow and others will have some sections in shadow. Continue Reading.

Sony Shoebox - Instore Promotion

In the past decade, technology has changed the way people live in dramatic ways. Nowhere is this more obvious than when you browse any modern exhibition or trade show. Technology has enabled the increasing use of fabrics and lightweight materials in the design of the exhibition stands. Ten years ago, most exhibitors used the existing light available in the convention centre or exhibition hall, but you will find few exhibits without customized lighting these days. Even more spectacular are the innovations allowing greater use of shapes. These three trends in exhibition stand design and building have allowed greater customization and the creation of unique and memorable effects. Continue Reading.