XBox Exhibition Stand, Gold Coast October 2011

Trade shows and business expos are becoming more popular as ways of marketing directly to qualified prospects within your business’ niche market. Exhibiting at a trade show or exhibition allows your business to contact hundreds and even thousands of potential sales leads within a few short days. However, you do have to compete with the hundreds of other exhibition stands at the trade show and by designing an unusual exhibition stand, you’ll attract more attention. Continue Reading.

Jura Coffee - Custom Exhibition Stand

Walking into an exhibition venue can be daunting to the consumer. There are hundreds, if not thousands, of booths and salespeople vying for their attention. It’s hard to know where to begin.

This is why it is very important for your exhibition stand to ‘stand out’ from the rest. No matter how brilliant your product is, if no one sees it, your attendance will have been a waste of time and money.

Exhibition attendees are bombarded from every direction with colours, sounds, moving models, life-size replicas and many more design elements. So, whilst securing the best possible space at the exhibition is one hurdle, the next is designing an eye-catching stand that will attract customers and make your business stand out from the crowd. Continue Reading.

Roband Exhibition Stand at Fine Foods, Sept 2011

When most people design an exhibition stand, they think about the large items, such as the exhibition furniture and where and how they intend to display their products and signs. Few people realise the importance of exhibition lighting in attracting attention.

Usually, a trade show or exhibition is held in a convention centre, such as the Sydney Convention and Exhibition Centre. The roof space will have long panels of fluorescent lights. This may provide light for people to see inside the space and to generally walk around, but it certainly does not provide highlights or attract attention to your particular exhibition stand. Continue Reading.

Eminence Exhibiiton Stand, Spa & Beauty Show Sydney August 2011

A custom built exhibition stand provides many benefits to the exhibitor above the traditional “booth” style of exhibition stand. The traditional stand uses the walls and flooring provided by the exhibition or trade show organiser. A custom built exhibition stand creates is designed and built from the ground up -  creating the walls, floor, and features within the exhibition stand area. Here are six reasons to consider using a custom exhibition stand for your next exhibition, convention, or trade show. Continue Reading.