Signage and Graphics

Exhibition Graphics – 5 Ideas for Exhibition Signage

Posted on June 5th, 2009

With the graphics, signage and printing industries adopting new hardware and adapting new software all the time, there are many different ways you can use signage on your exhibition stand to help you ‘stand out’. Because of all the advancements in the industry , making production of high quality printing and graphics easier, prices are coming down too.

Here are some ideas you might wish to think about for your next exhibition or trade show stand;

1. Pull up banner stands

Pull up banners come in a few different sizes – usually 2100mm high. You can get different quality stands depending on budget and intended use. These can be a great option if you are planning to re-use your stand at different venues, or even if you want to use your banner stand alone after the show, maybe in your reception area of your office. You can also change the graphic without needing to buy a new stand so they can be a good investment.

2. Hanging Banners

Whenever you visit an exhibition hall, you will see banners of all shapes and sizes hanging from the truss. This is an ideal way to advertise your whereabouts in a busy exhibition hall. Also to attract attention before visitors even get close to your stand. Again, because of advancements in technology, these can be produced fairly cheaply. Obviously price will depend on quality of materials used but for a one, two or three day show you may only want something short term anyway.

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Making the Most of Trade Show Signage and Graphics

Posted on January 5th, 2009

Signage and graphics can be the key to a successful exhibition, if used well. Taking some time to plan your promotional displays can really boost sales and interest in your exhibition stand. There are so many options to create a truly eye-catching and professional looking exhibition booth using signage and graphics that sometimes the choice can feel overwhelming. It doesn’t have to be difficult to select the right signage options for your stand and these tips will help you.

Firstly, consider the message you want to send to prospective customers. A good three to four word slogan that is memorable will often help customers retain the image of your exhibition booth in their mind. Signage works in three ways: it attracts attention, aids customer’s memory of your stand, and presents a professional image of your company.

Graphics and pictures will help to attract attention to your stand. If you have a graphic of your company logo, ensure it is hanging in a visible location on your exhibition stand. This will enable customers to associate your stand with your company, and the brochure they take with them.

Remember that the customers will likely pass many other exhibition stands in the day, and will collect promotional materials from those stands too. When reviewing the catalogues or brochures, they need to be able to associate the materials with the right stand, and good graphics and signs on the stand help to do this.

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