Exhibition Signage

When walking around a trade show or convention centre filled with exhibition stands, what is the first thing you notice about each stand? Nine times out of ten, you will first notice a sign, poster, or banner. Your impressions of this signage will help you to make a split second decision about whether you are interested in stopping at the stand to learn more or will just keep walking to the next exhibition stand.

Your signs do far more than show which company is exhibiting at the stand. While adding to and complementing the corporate and branding recognition, your signs should encourage people to want to find out more about your products or services. Continue Reading.

Large Format Printing

Large-format printers are taking over the signage world. Once upon a time you would have your sign-writer, illustrator, screen printer or offset printer all working to make up your logos, lettering and images for you signage. Now, pretty much everything can be done cheaper and more efficiently with digital printing.

The term ‘wide format’ or ‘large format’ generally comes into play once we reach the AO and above sizes (1188mm x 870mm). It is not uncommon now to have printers taking rolls of media up to 3 metres wide.  Length is only limited to the actual roll length of the media (which can be anything up to 100 metres). What this means is that we can print huge banners without any joins or stitching needed. We can also print and wrap banner or canvas onto timber frames to produce entire ‘walls’ of full colour image. Continue Reading.

Telstra Stand 2010

Whether you have a very specific idea of what you want for your exhibition signage or no idea at all, it is a good idea to get a professional graphic designer involved in your project. There are many pitfalls when it comes to graphic production – especially exhibition graphics which tend to be large format. You need to know your way around graphic software and the difference between vector and raster file types, print formats, RIP software, fonts, PMS colour matching, artwork resolution, output resolution, bleed, CMYK or RGB, crop marks, printer’s marks, etc. etc. If any or all of this is foreign to you, you need to employ a graphic designer. Continue Reading.