Resource Centre

Exhibiting at the Fine Food Australia Trade Show

Posted on July 13th, 2011

Roband at Fine Foods

More than 25,000 people will see the 1000+ exhibition stands at the Fine Food Australia trade show on September 5 to 8 at the Sydney Convention Centre. If your business caters to the food service and hospitality business, you can’t afford not to exhibit your wares at the largest international show for the industry. The problem will be making sure your exhibition stand attracts attention amongst the hundreds of other exhibition stands at the conference. Continue Reading.

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Top Tips for Trade Show Exhibitors

Posted on July 1st, 2011

Verint Exhibition Stand

When you exhibit your products and company at a trade show, you engage in an unique marketing conversation with your current and prospective customers and industry representatives. The following top ten tips will help you to make the make the most of your marketing opportunities within the trade show environment.

Top Tip 1 – Plan, Plan, Plan
Preparation and good planning is the key to a holding a successful exhibition stand at the trade show. The earlier you can book your stand and start to plan your stand design, the better your stand will be. You do not want to arrive on the day to discover that your exhibition stand does not fit in your allocated space, or that you do not have sufficient marketing materials, such as business cards and brochures available. Plan for every contingency. Continue Reading.

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Sizing Up the Competition at a Trade Show

Posted on June 21st, 2011

Audio Products Exhibition Stand

Whenever you exhibit at a trade show that attracts your target audience, you can be sure that at least some of your competitors will be vying for the same visitors as you at the show. Naturally, you do not want your exhibition stand to appear boring while your competitor’s stand three stands down from yours attracts all the attention.

However, straight comparisons between exhibition stands is often difficult, as there are many factors that will make an exhibition stand attractive to different individuals. Comparing or sizing up your competition is natural and can be useful in some ways to improve to own exhibition stand for future events. Continue Reading.

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Pacific 2012 International Maritime Conference

Posted on June 14th, 2011

Pacific International Maritime Conference

The Pacific 2012 International Maritime Conference will be held at the Sydney Convention & Exhibition Centre, Darling Harbour on 31 January – 2 February 2012. Pacific 2012 IMC will be held in association with the Pacific 2012 International Maritime Exposition and RAN Sea Power Conference 2012.

Pacific 2012 International Maritime Conference will provide a unique opportunity for people involved in maritime and naval affairs around the world to come together to discuss the latest developments in design, naval architecture, engineering, science and technology. Along with the Maritime Exposition, the event will provide a meeting place for industry representatives to exchange ideas and to establish new business contacts and develop existing ones.