Roband Exhibition Stand at Fine Foods, Sept 2011

When most people design an exhibition stand, they think about the large items, such as the exhibition furniture and where and how they intend to display their products and signs. Few people realise the importance of exhibition lighting in attracting attention.

Usually, a trade show or exhibition is held in a convention centre, such as the Sydney Convention and Exhibition Centre. The roof space will have long panels of fluorescent lights. This may provide light for people to see inside the space and to generally walk around, but it certainly does not provide highlights or attract attention to your particular exhibition stand. Continue Reading.

Eminence Exhibiiton Stand, Spa & Beauty Show Sydney August 2011

A custom built exhibition stand provides many benefits to the exhibitor above the traditional “booth” style of exhibition stand. The traditional stand uses the walls and flooring provided by the exhibition or trade show organiser. A custom built exhibition stand creates is designed and built from the ground up -  creating the walls, floor, and features within the exhibition stand area. Here are six reasons to consider using a custom exhibition stand for your next exhibition, convention, or trade show. Continue Reading.