When exhibiting at a trade show you need to consider a plan on to set up your area, what promotional items you’ll pass out, and the overall presentation and image that you’ll be promoting. You can put all of these together in a single theme, so that everyone remembers your exhibition stand. Colours, logos, slogans and even staff uniforms can all reflect the same theme throughout your marketing materials and in the exhibition stand itself. Continue Reading.
Event Marketing
Theme Your Exhibition Stand to Suit Your Business
Posted on January 18th, 2010Targeting the Right People at your Exhibition or Trade Show
Posted on November 24th, 2009
There are often thousands of attendees at a trade show or exhibition. How do you know who the serious buyers are? Well, hopefully you’ve done a bit of homework before you’ve arrived at the show. Firstly, you would have chosen a show which best caters to your specific industry so much of the work of weeding disinterested parties has already been done by the show’s organizers. Secondly, you will have sent out invitations, contacted people you know who will be going to the show, arranged times to meet with potential customers and made sure everyone you want to speak to knows where you are in the hall. Continue Reading.
Networking with other Vendors Can Increase Exhibition Success
Posted on June 9th, 2009When you decide which trade shows to exhibit at in Sydney, you should start building relationships with other key trade show vendors. Many exhibitors forget the value of networking with other exhibitors, but you can set up referral systems that can increase your effective marketing within the exhibition centre. When you are planning your exhibition stand and associated marketing strategy, do not forget to plan your networking strategy with the other vendors in Sydney.
Building relationships with other exhibitors that have complementary products to your own can increase lead generation at the trade show. Set up a complementary system where those who visit one exhibition stand will receive a discount or bonus if visiting the other one too. Even without offering a discount, encouraging the staff to mention the other exhibition stand to potential customers can help generate leads.
Keep Up the Momentum after the Trade Show
Posted on February 24th, 2009
Exhibiting at a trade show should only be the start of the marketing strategy. It is essential to keep up the momentum and continue marketing to the leads generated from the exhibition to make the trade show worthwhile.
When planning the trade show exhibition, make sure you do not neglect to consider how the marketing strategy will continue AFTER the trade show. You need to plan how to gather prospective leads during the show. A trade show exhibition is not successful marketing, if you do not have a way of generating contact details for the prospective clients you meet.
Even if the company’s exhibition at the show attracts lots of attention with brilliant banner signs, an interactive product demonstration and interesting pop up displays within your custom made exhibition stand, it will mean absolutely nothing, if there is no follow up with those potential customers.
Do not waste the effort in designing an attractive exhibition stand by throwing away the opportunity to genuinely keep the customers enthused about the product you are selling.
If you want to make the most of your trade show exhibition, follow these rules to continue the impact of marketing the company at the trade show.
1 – Collect the contact details at the trade show
Plan for the best way to collect the contact details while at the trade show. Do not rely on people calling your business from the business cards or brochures handed out at the exhibition stand. A big glass bowl to collect business cards is one way to collect contact details. Some trade shows now have individual passes as the tickets which register the contact details when scanned.
