+61 2 9972 1900   Contact Exhibition Co
Search
Latest Flickr photos
Shortcuts Exhibition StandLight Box for Vivid FestivalVitaman Exhibition StandVerint Exhibition StandCity Index ExhibitAlgologie Exhibition Stand
Upcoming Shows

Event Marketing

Trade Show Organisers – Keep your Exhibitors Coming Back

Posted on September 6th, 2010
Integrate Trade Show 2010

'Integrate' Trade Show, August 2010

Organising an exhibition or trade show can be stressful but highly rewarding when everything comes together. As a trade show organiser, you create a marketplace for your exhibitors in which they can sell their product. Your product is the trade show itself and your customers are the exhibitors. Many of the articles written about trade shows advise exhibitors on how to get the most from their stand and show. What about the trade show organisers? How do you get your product noticed?

Outside the usual advertising and pre-show marketing, here are some ideas to make your show a more tempting prospect for your exhibitors: Continue Reading.

Using Social Media to Improve your Trade Show Experience

Posted on July 8th, 2010

Sony_Screens_3DTaking part in a trade show is not something you will take on lightly. It can be expensive both in monetary terms and your time to organise everything.  You will however reap huge rewards if done properly. To get the most out of your exhibition or trade show experience, you need to publicise the event and your involvement in it, so that your prospective customers will know how, when and where to find you.
Whether you’re up to date with social media trends or not there is no denying that used correctly, it can be a very powerful marketing tool…… and it’s free!

Here are some things you can do using social media to attract and inform your potential customers;

  1. Create a ‘Facebook’ page for your business then email your customers or prospective customers and invite them to become a ‘fan’. You can then post updates directly on to your page and reach several people at once. You could even post some kind of special offer to be claimed at the show if people sign up as ‘fans’. Continue Reading.

Getting the Competitive Edge at Trade Show

Posted on March 8th, 2010

Exhibition_HallMany small business owners try to attend a trade show on a shoestring budget and end up failing miserably to attract the customers to the stand. The reason is usually a bad stand display that just does not attract attention. Here are a couple of ideas that can help to get that competitive edge at a trade show: Continue Reading.

Tips for Networking at Trade Shows

Posted on March 2nd, 2010

SealcorpNot only are trade shows are terrific way to showcase your product or service, they are also an excellent networking opportunity. Many business owners and others that you would not normally have the opportunity to speak with will be there, and this is your chance to get to know them, and make new business contacts, and if you are looking for one, a mentor. Continue Reading.

Check out our exhibition resource centre or download our free trade show guides. Also get exhibition stand ideas from our Flickr feed.

Copyright 2009 The Exhibition Co Pty Ltd  |  Unit 1, 9 Dympna Street, Cromer, Sydney NSW 2099  |  ABN: 52 103 837 565
Privacy Notice   |   Terms of Use   |   Sitemap   |   Site design by Flickerbox

Exhibition Co Website Feedback Help improve this website. Send us your feedback