'Integrate' Trade Show, August 2010
Organising an exhibition or trade show can be stressful but highly rewarding when everything comes together. As a trade show organiser, you create a marketplace for your exhibitors in which they can sell their product. Your product is the trade show itself and your customers are the exhibitors. Many of the articles written about trade shows advise exhibitors on how to get the most from their stand and show. What about the trade show organisers? How do you get your product noticed?
Outside the usual advertising and pre-show marketing, here are some ideas to make your show a more tempting prospect for your exhibitors: Continue Reading.
Taking part in a trade show is not something you will take on lightly. It can be expensive both in monetary terms and your time to organise everything. You will however reap huge rewards if done properly. To get the most out of your exhibition or 
Many small business owners try to attend a trade show on a shoestring budget and end up failing miserably to attract the customers to the stand. The reason is usually a bad stand display that just does not attract attention. Here are a couple of ideas that can help to get that competitive edge at a trade show: 
Not only are trade shows are terrific way to showcase your product or service, they are also an excellent networking opportunity. Many business owners and others that you would not normally have the opportunity to speak with will be there, and this is your chance to get to know them, and make new business contacts, and if you are looking for one, a mentor. 
