Creating a theme for your exhibition stand and the associated marketing campaign can be one way to ensure that people remember your business long after the trade show or expo event. Building a theme can be far more than thinking of a catchy phrase or idea. Here are six ways that you can incorporate your theme into exhibition marketing processes and into your exhibition stand. For this example, the marketing campaign is for a product that reduces snoring. Continue Reading.
Event Marketing
Six Ways to Incorporate a Theme into Your Exhibition Marketing
Posted on November 28th, 2011How to Stand Out from the Crowd
Posted on August 18th, 2011
Bioline Exhibition Stand, Spa & Beauty Expo, Aug 2011
When you spend money to book an exhibition stand with the goal of growing your business you need to be sure that your stand will actually attract people to your business, otherwise your money will be wasted. It doesn’t matter if thousands of people attend the trade show if no-one actually visits your particular exhibition stand or you end up with no viable leads. To prevent this scenario, you need to make your exhibition stand different from the rest of the exhibition stands. Continue Reading.
Sizing Up the Competition at a Trade Show
Posted on June 21st, 2011
Audio Products Exhibition Stand
Whenever you exhibit at a trade show that attracts your target audience, you can be sure that at least some of your competitors will be vying for the same visitors as you at the show. Naturally, you do not want your exhibition stand to appear boring while your competitor’s stand three stands down from yours attracts all the attention.
However, straight comparisons between exhibition stands is often difficult, as there are many factors that will make an exhibition stand attractive to different individuals. Comparing or sizing up your competition is natural and can be useful in some ways to improve to own exhibition stand for future events. Continue Reading.
Six Ways to Network at a Trade Show
Posted on March 3rd, 2011
Serono Exhibition Stand
Trade Shows are not just about gaining sales leads. Many companies find that the benefits of networking with other exhibitors are as useful as the sales leads from potential customers attending the trade show. When you design and plan your exhibition stand at a trade show, you can plan for the opportunities to network as well as increasing your company’s brand awareness and recognition by potential customers. Continue Reading.
