Many small business owners try to attend a trade show on a shoestring budget and end up failing miserably to attract the customers to the stand. The reason is usually a bad stand display that just does not attract attention. Here are a couple of ideas that can help to get that competitive edge at a trade show: Continue Reading.
Event Marketing
Getting the Competitive Edge at Trade Show
Posted on March 8th, 2010Tips for Networking at Trade Shows
Posted on March 2nd, 2010
Not only are trade shows are terrific way to showcase your product or service, they are also an excellent networking opportunity. Many business owners and others that you would not normally have the opportunity to speak with will be there, and this is your chance to get to know them, and make new business contacts, and if you are looking for one, a mentor. Continue Reading.
Marketing Your Business at a Trade Show
Posted on February 1st, 2010
Sanofi - Exhibition Stand, Dec 2009
Over time, trade shows have become a leading way to conduct business-to-business marketing with higher numbers of businesses attending shows each year. Offering a venue unlike no other, trade shows cater to the needs of many business owners. However, for a sales campaign to be effective and profitable at a trade show, you must first have a fail proof marketing strategy.
Know the Numbers
According to the Center for Exhibition Industry Research (CEIR),
• 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months;
• 7 out of 10 attendees plan to buy one or more products;
• 76% asked for quotes and 26% signed purchase orders (average all shows);
• 72% of show visitors say the show influenced their buying decision;
• 87% of attendees will share some of the information obtained at an exhibition;
• 64% of attendees tell at least 6 other people about the event;
• 58% attend only the show in which you are exhibiting;
• 40% are first-time attendees; and
• It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls. Continue Reading.
Theme Your Exhibition Stand to Suit Your Business
Posted on January 18th, 2010
When exhibiting at a trade show you need to consider a plan on to set up your area, what promotional items you’ll pass out, and the overall presentation and image that you’ll be promoting. You can put all of these together in a single theme, so that everyone remembers your exhibition stand. Colours, logos, slogans and even staff uniforms can all reflect the same theme throughout your marketing materials and in the exhibition stand itself. Continue Reading.
