When you purchase an exhibition stand space from the trade show organizers, you know you can only use that space. In some cases, an exhibition stand can be as small as 1.5 metres by 3 metres, so you really do have limited space to use. Even if you purchase the largest stand in the exhibition hall, you will need to use every centimeter of your allotted space wisely. Here are some of the things you can consider in your exhibition stand design to make the most of your available space.
Space for Staff
How many staff members will you have manning the stand at any point in time? Each staff member needs plenty of room to sit or to stand to talk to customers comfortably. Customers also need space to talk to your staff members. If space is at a premium, you may want to have fewer staff members manning the stand, even if that means customers have to wait a bit longer for service. A good rule of thumb is to allow at least 80cm2 for each staff member. Continue Reading.
Even on the smallest exhibition stand there are plenty of opportunities to customise your exhibit to make it stand out from the others around you.
1. Keep things simple. No one is fooled by the information overload tactic or the hard sell. Display your products as simply as possible so they can speak for themselves without distraction. Be consistent throughout your stand.
Many small business owners try to attend a trade show on a shoestring budget and end up failing miserably to attract the customers to the stand. The reason is usually a bad stand display that just does not attract attention. Here are a couple of ideas that can help to get that competitive edge at a trade show: 
