1. Keep things simple. No one is fooled by the information overload tactic or the hard sell. Display your products as simply as possible so they can speak for themselves without distraction. Be consistent throughout your stand.
2. Keep colours to a minimum. Don’t make things look busy by using bright and contrasting colours. If your company logo is blue – make this your overall hue and use neutral complimenting colours. This will not only keep in with your company branding but will allow your products to stand out.
3. Create a ‘good vibe’. Make your stand welcoming. You can use smells, lighting, sounds, visuals and a comfortable meeting area. Materials and finishes are particularly important in creating a ‘vibe’. Work with your exhibition stand designer to come up with somewhere you can sit and discuss business in a relaxed and conducive surrounding. Continue Reading.
Many small business owners try to attend a trade show on a shoestring budget and end up failing miserably to attract the customers to the stand. The reason is usually a bad stand display that just does not attract attention. Here are a couple of ideas that can help to get that competitive edge at a trade show: 
Not only are trade shows are terrific way to showcase your product or service, they are also an excellent networking opportunity. Many business owners and others that you would not normally have the opportunity to speak with will be there, and this is your chance to get to know them, and make new business contacts, and if you are looking for one, a mentor. 
If you are in business for yourself, you know how important it is to advertise, and get the word out about what you do, and the products or services you provide. One of the best ways that you can do this is by taking part in exhibitions and trade shows. Just think about it. At each trade show you attend, you have the opportunity to meet hundreds, if not thousands, of potential customers. You will also meet up with current customers that you already have, and have impromptu meetings with them as well. This is a great way to keep in touch with your clients. 
