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Event Planning

Tips for Exhibiting at the Sydney Exhibition Centre, Darling Harbour

Posted on June 24th, 2010

Citi Exhibition StandThe Sydney Convention and Exhibition Centre at Darling Harbour is one of the most popular exhibition centres in Sydney, so the chances are your company will participate in a trade show or exhibition there at some point during the year. Here are some tips to make the most of your exhibition stand at Sydney Exhibition Centre.

1. Check which Hall
Some exhibitions, such as the Good Food and Wine Show take up all six exhibition halls, but other trade shows are smaller. Check which halls the event you are booking is using, as this may have an impact on where you locate your stand. Check where people will enter and exit the exhibition, so you have an idea of whether your stand is in the middle, or will be one of the first or last the prospective customers see. Continue Reading.

Preparing for CeBIT

Posted on May 24th, 2010

cebit-australia-sydney-2009At the end of May, exhibitors will crowd the Exhibition and Convention Centre at Darling Harbour for CeBIT Australia and everyone who is involved in the Information and Communications Technology industries will be there. So, how do you make your exhibition stand out amongst the high tech stands?

If you are preparing to exhibit this year at CeBIT, you will spend this week making final preparations to ensure your stand is an outstanding success. Here are some ideas to make your CeBIT experience worthwhile.

1. Plan for 30,000 Visitors
Over 30,000 people will visit CeBIT in Australia this year, so make sure you have enough business cards, brochures, and give aways. You may need to restock your selection several times throughout the exhibition, so plan how to store and restock your marketing tools. You do not want to run out of your business cards on the first day of this event. Continue Reading.

Theme Your Exhibition Stand to Suit Your Business

Posted on January 18th, 2010

IGT_AirportWhen exhibiting at a trade show you need to consider a plan on to set up your area, what promotional items you’ll pass out, and the overall presentation and image that you’ll be promoting. You can put all of these together in a single theme, so that everyone remembers your exhibition stand. Colours, logos, slogans and even staff uniforms can all reflect the same theme throughout your marketing materials and in the exhibition stand itself. Continue Reading.

Professional Look Professional Results…Your Trade Show Booth

Posted on December 3rd, 2009
Exhibition STand Package

Exhibition Stand Package from Exhibition Co. (See Stand Packages for details)

Tradeshows and exhibitions are exciting, busy events. There will be lots of businesses presenting their products and services and lots of potential customers looking for products and services. No matter how good your product or service is, no matter how effective your sales staff is at selling your product or service to potential customers to take full advantage of the tradeshow marketing opportunities you need a professional exhibit  that is unique and appealing to catch the visitor’s attention. Continue Reading.

Check out our exhibition resource centre or download our free trade show guides. Also get exhibition stand ideas from our Flickr feed.

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