Event Planning

Use Your Imagination & Attract Attention

Posted on October 21st, 2010

Sony Shoe Box Store promotion

When you plan to have a stand at an exhibition or trade show, you want to attract attention to your business. The aim is to generate new sales leads and start new relationships with customers, suppliers, and industry members. Expanding your network is the key to ensuring your business exhibition stand is a success. In order to achieve this, you need to put plenty of thought into planning the best exhibition stand that will leave a lasting memory for people who attend the trade show.

Hiring an exhibition stand specialist to help you to coordinate an imaginative theme using the exhibition furniture, signage, display cases, and technology can help you to bring together all the elements of a successful exhibition stand guaranteed to attract attention. Continue Reading.

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How to Network at a Trade Show

Posted on October 5th, 2010

Sothys Exhibtiion Stand, Beauty Expo 2010

One of the major reasons businesses build an exhibition stand at a trade show or industry conference is to network and build business relationships that lead to sales. Most business people are savvy enough to realise that sales on the show day, while nice, are not the main focus of the event. Networking and putting in the groundwork for future sales is the key to having a successful trade show experience.

There are two ways to network at a trade show – at your own stand and visiting the other stand holders at the event. Here are some tips on making the most of the trade show experience. Continue Reading.

Posted in Event Planning, Resource Centre, Top Trade Show Tips | 1 Comment »

Using Social Media to Improve your Trade Show Experience

Posted on July 8th, 2010

Sony_Screens_3D Taking part in a trade show is not something you will take on lightly. It can be expensive both in monetary terms and your time to organise everything. You will however reap huge rewards if done properly. To get the most out of your exhibition or trade show experience, you need to publicise the event and your involvement in it, so that your prospective customers will know how, when and where to find you.
Whether you’re up to date with social media trends or not there is no denying that used correctly, it can be a very powerful marketing tool…… and it’s free!

Here are some things you can do using social media to attract and inform your potential customers;

Create a ‘Facebook’ page for your business then email your customers or prospective customers and invite them to become a ‘fan’. You can then post updates directly on to your page and reach several people at once. You could even post some kind of special offer to be claimed at the show if people sign up as ‘fans’. Continue Reading.

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Things to consider when choosing your Exhibition Stand Package.

Posted on July 1st, 2010

Good Design
Although you are hiring a pre-designed exhibition stand package, good design is still important. A good exhibition stand designer will make a packaged stand just as noticeable as a custom designed stand. Let your exhibition company know your budget and get some different options from them. Ask them to move things around if necessary to fit your own requirements and product.

Easy Assembly
If you plan to travel with your exhibition stand and want to be able to save on install and pack down fees at different venues, you will need to take into account the versatility and easy assembly of your chosen stand package. A well designed stand should be easy and quick to install, saving you on-site labour costs.

Light Weight
Perhaps not the most obvious of considerations but you will save money on transportation if your stand is light weight. Also, install will be made easier if the actual components are lighter to move around. You could save on forklift costs if your stand can be erected by manpower alone.