When exhibiting at a trade show you need to consider a plan on to set up your area, what promotional items you’ll pass out, and the overall presentation and image that you’ll be promoting. You can put all of these together in a single theme, so that everyone remembers your exhibition stand. Colours, logos, slogans and even staff uniforms can all reflect the same theme throughout your marketing materials and in the exhibition stand itself. Continue Reading.
Event Planning
Theme Your Exhibition Stand to Suit Your Business
Posted on January 18th, 2010Professional Look Professional Results…Your Trade Show Booth
Posted on December 3rd, 2009
Exhibition Stand Package from Exhibition Co. (See Stand Packages for details)
Tradeshows and exhibitions are exciting, busy events. There will be lots of businesses presenting their products and services and lots of potential customers looking for products and services. No matter how good your product or service is, no matter how effective your sales staff is at selling your product or service to potential customers to take full advantage of the tradeshow marketing opportunities you need a professional exhibit that is unique and appealing to catch the visitor’s attention. Continue Reading.
How Much will my Exhibition Stand Cost?
Posted on June 5th, 2009For many people, taking part in an exhibition will be a new experience. So we have listed some things you will need to take into account when planning your budget.
Costs
Venue
- Rental – Deposit and final payment
- Catering
- Power
- Cleaning
- Rigging
- Rubbish removal
Contractor and Services
- Booths, Carpet, Walling, Poster Boards
- Lights and Power
- Furniture
- Plants
- Registration and Badges
- Insurance – Public Liability, Product liability
- Signage
Planning for a Successful Trade Show
Posted on March 24th, 2009
Successful marketing at a trade show or exhibition stand does not just happen – it takes a lot of careful planning to hit the right note and attract new customers from the prospective crowds that wander past your stand.
1 – Decide on Your Objectives
Your first step in planning for success is to decide on your goals and objectives – what you want your business to achieve by holding the exhibition stand at the trade show. You also need to decide on the strategy to achieve those goals and the measurements of success.
A trade show is not only about lead generation. You could aim to enhance brand recognition, product visibility, promote new or future products as well as existing products, gain insights about your competitors, make key industry contacts, and learn about industry trends.
2 – Create a Stand Design and Plan
Your exhibition stand is the focal point of your trade show marketing. Whether you use a modular exhibition stand, or a custom exhibition booth, you need to design your exhibition stand to enable staff operating the stand to meet your goals.
Draw a plan or map of the stand, including where lighting, banners, signs, graphics, display booths, exhibition furniture, and pop up displays will go. Plan for your promotional products and the space needed to collect those all important contact details of potential sales leads. A professional exhibition contractor can ensure your exhibition booth design meets your business needs.
