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Using Social Media to Improve your Trade Show Experience

Posted on July 8th, 2010

Sony_Screens_3DTaking part in a trade show is not something you will take on lightly. It can be expensive both in monetary terms and your time to organise everything.  You will however reap huge rewards if done properly. To get the most out of your exhibition or trade show experience, you need to publicise the event and your involvement in it, so that your prospective customers will know how, when and where to find you.
Whether you’re up to date with social media trends or not there is no denying that used correctly, it can be a very powerful marketing tool…… and it’s free!

Here are some things you can do using social media to attract and inform your potential customers;

  1. Create a ‘Facebook’ page for your business then email your customers or prospective customers and invite them to become a ‘fan’. You can then post updates directly on to your page and reach several people at once. You could even post some kind of special offer to be claimed at the show if people sign up as ‘fans’. Continue Reading.

Things to consider when choosing your Exhibition Stand Package.

Posted on July 1st, 2010

McAfeeGood Design
Although you are hiring a pre-designed exhibition stand package, good design is still important. A good exhibition stand designer will make a packaged stand just as noticeable as a custom designed stand. Let your exhibition company know your budget and get some different options from them. Ask them to move things around if necessary to fit your own requirements and product.

Easy Assembly
If you plan to travel with your exhibition stand and want to be able to save on install and pack down fees at different venues, you will need to take into account the versatility and easy assembly of your chosen stand package. A well designed stand should be easy and quick to install, saving you on-site labour costs.

Light Weight
Perhaps not the most obvious of considerations but you will save money on transportation if your stand is light weight. Also, install will be made easier if the actual components are lighter to move around. You could save on forklift costs if your stand can be erected by manpower alone.

Continue Reading.

Tips for Exhibiting at the Sydney Exhibition Centre, Darling Harbour

Posted on June 24th, 2010

Citi Exhibition StandThe Sydney Convention and Exhibition Centre at Darling Harbour is one of the most popular exhibition centres in Sydney, so the chances are your company will participate in a trade show or exhibition there at some point during the year. Here are some tips to make the most of your exhibition stand at Sydney Exhibition Centre.

1. Check which Hall
Some exhibitions, such as the Good Food and Wine Show take up all six exhibition halls, but other trade shows are smaller. Check which halls the event you are booking is using, as this may have an impact on where you locate your stand. Check where people will enter and exit the exhibition, so you have an idea of whether your stand is in the middle, or will be one of the first or last the prospective customers see. Continue Reading.

Preparing for CeBIT

Posted on May 24th, 2010

cebit-australia-sydney-2009At the end of May, exhibitors will crowd the Exhibition and Convention Centre at Darling Harbour for CeBIT Australia and everyone who is involved in the Information and Communications Technology industries will be there. So, how do you make your exhibition stand out amongst the high tech stands?

If you are preparing to exhibit this year at CeBIT, you will spend this week making final preparations to ensure your stand is an outstanding success. Here are some ideas to make your CeBIT experience worthwhile.

1. Plan for 30,000 Visitors
Over 30,000 people will visit CeBIT in Australia this year, so make sure you have enough business cards, brochures, and give aways. You may need to restock your selection several times throughout the exhibition, so plan how to store and restock your marketing tools. You do not want to run out of your business cards on the first day of this event. Continue Reading.

Check out our exhibition resource centre or download our free trade show guides. Also get exhibition stand ideas from our Flickr feed.

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