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Growing Your Business Through Innovative Exhibition Stands

Posted on September 20th, 2011
KTM_Bikes

KTM Exhibition Stand, Melbourne Aug 2011

Many people believe that networking is the only way to grow a small business, but holding an exhibition stand in an expo or trade show could be the key to meeting many potential customers and sales leads in a short space of time. Exhibiting at a trade show gives you access to hundreds and thousands of people who are in the market for your services.

Exhibiting is a far more cost effective marketing campaign than cold calling or sending out direct mail brochures on a “hit and miss” marketing campaign.  This is because the trade show organisers advertise directly to your target market and you can target your marketing campaign to the people who will be attending the trade show. This means you don’t waste resources as every person who attends the trade show is a potential customer within your target market. Continue Reading.

How to Select Your Exhibition Furniture

Posted on June 7th, 2011
Samsung

Samsung Installation 2011

Choosing your exhibition furniture is an important step in designing an excellent exhibition stand that both attracts attentions and sells your products at the trade show. You will need some furniture within your exhibition stand, even in the simplest of designs. Asking the following questions will help you to work through the steps to choose the best furniture options for your stand. Continue Reading.

Tips for Exhibiting at the Sydney Convention and Exhibition Centre

Posted on May 31st, 2011
Algologie-Cube

Algologie Cube

The Sydney Convention and Exhibition Centre in Darling Harbour is the premier centre for the best trade shows and public exhibitions in Sydney. Exhibition Co. often works with exhibitors at the SCEC and knows how to make the most of the venue. Here are the top five tips for people who are preparing an exhibition stand for the Sydney Convention and Exhibition Centre. Continue Reading.

Six Ways to Network at a Trade Show

Posted on March 3rd, 2011
Serono_Exhibition_Stand

Serono Exhibition Stand

Trade Shows are not just about gaining sales leads. Many companies find that the benefits of networking with other exhibitors are as useful as the sales leads from potential customers attending the trade show. When you design and plan your exhibition stand at a trade show, you can plan for the opportunities to network as well as increasing your company’s brand awareness and recognition by potential customers. Continue Reading.

Check out our exhibition resource centre or download our free trade show guides. Also get exhibition stand ideas from our Flickr feed.

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