Taking part in a trade show is not something you will take on lightly. It can be expensive both in monetary terms and your time to organise everything. You will however reap huge rewards if done properly. To get the most out of your exhibition or trade show experience, you need to publicise the event and your involvement in it, so that your prospective customers will know how, when and where to find you.
Whether you’re up to date with social media trends or not there is no denying that used correctly, it can be a very powerful marketing tool…… and it’s free!
Here are some things you can do using social media to attract and inform your potential customers;
- Create a ‘Facebook’ page for your business then email your customers or prospective customers and invite them to become a ‘fan’. You can then post updates directly on to your page and reach several people at once. You could even post some kind of special offer to be claimed at the show if people sign up as ‘fans’. Continue Reading.
Good Design
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At the end of May, exhibitors will crowd the 
