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Integrate 2010

Posted on August 5th, 2010

Integrate22009 saw the launch of Integrate in Sydney. The event was designed to bring together the industries involved in all areas of Audio Visual…….the professional world of Sound, Light & Vision. The first event was a great success and attracted many of the big names in the AV industry.

Integrate 2009 was also hailed as a world class educational event. There was a broad range of seminars, workshops and special events which coincided with the main exhibition. Through wide consultation with the industry and its professional bodies, the education program came across as entertaining and informative. It also profiled new and up to the minute technologies and techniques. Continue Reading.

Good Exhibition Stand Design

Posted on July 21st, 2010

Lantus&Apidra_2009_Photos-1If you have ever had an interior designer visit your house or office, you will know that good design doesn’t just happen. Designers will plan right down to the last detail. If you want an exhibition stand that attracts the crowd and generates business for your company from the trade show or exhibition, you need to plan the stand design carefully.

As with any design of a space, the use of space must be practical. Think carefully about where people will stand, both your staff manning the stand, and the customers visiting the stand. Good exhibition stands make the most of the space and the designer will create a space that is both useful and attractive to passers by.

If your budget allows, a custom designed exhibition stand allows greater flexibility for portable displays and different signage options such as pull up banners, pop up displays, and product displays. Continue Reading.

Using Social Media to Improve your Trade Show Experience

Posted on July 8th, 2010

Sony_Screens_3DTaking part in a trade show is not something you will take on lightly. It can be expensive both in monetary terms and your time to organise everything.  You will however reap huge rewards if done properly. To get the most out of your exhibition or trade show experience, you need to publicise the event and your involvement in it, so that your prospective customers will know how, when and where to find you.
Whether you’re up to date with social media trends or not there is no denying that used correctly, it can be a very powerful marketing tool…… and it’s free!

Here are some things you can do using social media to attract and inform your potential customers;

  1. Create a ‘Facebook’ page for your business then email your customers or prospective customers and invite them to become a ‘fan’. You can then post updates directly on to your page and reach several people at once. You could even post some kind of special offer to be claimed at the show if people sign up as ‘fans’. Continue Reading.

Things to consider when choosing your Exhibition Stand Package.

Posted on July 1st, 2010

McAfeeGood Design
Although you are hiring a pre-designed exhibition stand package, good design is still important. A good exhibition stand designer will make a packaged stand just as noticeable as a custom designed stand. Let your exhibition company know your budget and get some different options from them. Ask them to move things around if necessary to fit your own requirements and product.

Easy Assembly
If you plan to travel with your exhibition stand and want to be able to save on install and pack down fees at different venues, you will need to take into account the versatility and easy assembly of your chosen stand package. A well designed stand should be easy and quick to install, saving you on-site labour costs.

Light Weight
Perhaps not the most obvious of considerations but you will save money on transportation if your stand is light weight. Also, install will be made easier if the actual components are lighter to move around. You could save on forklift costs if your stand can be erected by manpower alone.

Continue Reading.

Check out our exhibition resource centre or download our free trade show guides. Also get exhibition stand ideas from our Flickr feed.

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