1. Have clear Aims and Objectives for the exhibition
2. Include your exhibitors in your marketing plan
3. Have your exhibitors send out exhibition invitations to their clients
4. If you have a conference with your exhibition link both together
5. Work closely with your contractors and the venue
6. Develop a PR campaign with the industry magazines
7. Develop an Operations manual for your exhibitors
8.  Listen to your exhibitors, are you helping them maximize their involvement
9. Evaluate the visitors and exhibitors, did they maximize their time on site
10.  Have a plan for the following year and sell it at this years event

This entry was posted on Thursday, June 25th, 2009 at 3:24 am and is filed under Tips for Organisers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.