Integrate 2011 - Samsung Stand
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Posted on April 10th, 2012Good Exhibition Stand Design
Posted on April 4th, 2012
American Express Exhibition Stand, AIME 2012
If you have ever had an interior designer visit your house or office, you will know that good design doesn’t just happen. Designers will plan right down to the last detail. If you want an exhibition stand that attracts the crowd and generates business for your company from the trade show or exhibition, you need to plan the stand design carefully.
As with any design of a space, the use of space must be practical. Think carefully about where people will stand, both your staff manning the stand, and the customers visiting the stand. Good exhibition stands make the most of the space and the designer will create a space that is both useful and attractive to passers by.
If your budget allows, a custom designed exhibition stand allows greater flexibility for portable displays and different signage options such as pull up banners, pop up displays, and product displays.
Sizing Up the Competition at a Trade Show
Posted on March 16th, 2012
Whenever you exhibit at a trade show that attracts your target audience, you can be sure that at least some of your competitors will be vying for the same visitors as you at the show. Naturally, you do not want your exhibition stand to appear boring while your competitor’s stand three stands down from yours attracts all the attention.
However, straight comparisons between exhibition stands is often difficult, as there are many factors that will make an exhibition stand attractive to different individuals. Comparing or sizing up your competition is natural and can be useful in some ways to improve to own exhibition stand for future events.
Things to consider when choosing your Exhibition Stand Package.
Posted on March 4th, 2012
Good Design
Although you are hiring a pre-designed exhibition stand package, good design is still important. A good exhibition stand designer will make a packaged stand just as noticeable as a custom designed stand. Let your exhibition company know your budget and get some different options from them. Ask them to move things around if necessary to fit your own requirements and product.
Easy Assembly
If you plan to travel with your exhibition stand and want to be able to save on install and pack down fees at different venues, you will need to take into account the versatility and easy assembly of your chosen stand package. A well designed stand should be easy and quick to install, saving you on-site labour costs.
Light Weight
Perhaps not the most obvious of considerations but you will save money on transportation if your stand is light weight. Also, install will be made easier if the actual components are lighter to move around. You could save on forklift costs if your stand can be erected by manpower alone.
