Creating a theme for your exhibition stand and the associated marketing campaign can be one way to ensure that people remember your business long after the trade show or expo event. Building a theme can be far more than thinking of a catchy phrase or idea. Here are six ways that you can incorporate your theme into exhibition marketing processes and into your exhibition stand. For this example, the marketing campaign is for a product that reduces snoring. Continue Reading.
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Six Ways to Incorporate a Theme into Your Exhibition Marketing
Posted on November 28th, 2011Designing an Unusual Exhibition Stand
Posted on October 17th, 2011
XBox Exhibition Stand, Gold Coast October 2011
Trade shows and business expos are becoming more popular as ways of marketing directly to qualified prospects within your business’ niche market. Exhibiting at a trade show or exhibition allows your business to contact hundreds and even thousands of potential sales leads within a few short days. However, you do have to compete with the hundreds of other exhibition stands at the trade show and by designing an unusual exhibition stand, you’ll attract more attention. Continue Reading.
Custom Design Your Exhibition Stand
Posted on September 28th, 2011
Jura Coffee - Custom Exhibition Stand
Walking into an exhibition venue can be daunting to the consumer. There are hundreds, if not thousands, of booths and salespeople vying for their attention. It’s hard to know where to begin.
This is why it is very important for your exhibition stand to ‘stand out’ from the rest. No matter how brilliant your product is, if no one sees it, your attendance will have been a waste of time and money.
Exhibition attendees are bombarded from every direction with colours, sounds, moving models, life-size replicas and many more design elements. So, whilst securing the best possible space at the exhibition is one hurdle, the next is designing an eye-catching stand that will attract customers and make your business stand out from the crowd. Continue Reading.
Growing Your Business Through Innovative Exhibition Stands
Posted on September 20th, 2011
KTM Exhibition Stand, Melbourne Aug 2011
Many people believe that networking is the only way to grow a small business, but holding an exhibition stand in an expo or trade show could be the key to meeting many potential customers and sales leads in a short space of time. Exhibiting at a trade show gives you access to hundreds and thousands of people who are in the market for your services.
Exhibiting is a far more cost effective marketing campaign than cold calling or sending out direct mail brochures on a “hit and miss” marketing campaign. This is because the trade show organisers advertise directly to your target market and you can target your marketing campaign to the people who will be attending the trade show. This means you don’t waste resources as every person who attends the trade show is a potential customer within your target market. Continue Reading.
