Returning to Sydney, Australia for the ninth year, at the end of May 2010 will be CeBIT, the leading ICT event in this part of the world. It is a 3 day event which will the embrace the full gamut of business technologies throughout Australia and the Asia Pacific and will feature all the leading ICT industry experts in the region. It is viewed by all in the industry as a significant platform for both local and international manufacturers, retailers and buyers within the industry to gather and compare notes. Continue Reading.
Resource Centre
CeBIT Australia
Posted on February 2nd, 2010Marketing Your Business at a Trade Show
Posted on February 1st, 2010
Sanofi - Exhibition Stand, Dec 2009
Over time, trade shows have become a leading way to conduct business-to-business marketing with higher numbers of businesses attending shows each year. Offering a venue unlike no other, trade shows cater to the needs of many business owners. However, for a sales campaign to be effective and profitable at a trade show, you must first have a fail proof marketing strategy.
Know the Numbers
According to the Center for Exhibition Industry Research (CEIR),
• 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months;
• 7 out of 10 attendees plan to buy one or more products;
• 76% asked for quotes and 26% signed purchase orders (average all shows);
• 72% of show visitors say the show influenced their buying decision;
• 87% of attendees will share some of the information obtained at an exhibition;
• 64% of attendees tell at least 6 other people about the event;
• 58% attend only the show in which you are exhibiting;
• 40% are first-time attendees; and
• It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls. Continue Reading.
Exhibition Hire and Rental
Posted on January 27th, 2010
Every company needs exposure in order to succeed in the business world. Taking part in trade shows is an excellent way to get that exposure and you don’t necessarily need to spend a large amount of money. A successful trade show booth is one which is well designed and decorated, and a good way to accomplish this without breaking the bank is to use exhibition hire and rental equipment. To create the most effective trade show display, hiring an exhibition rental professional is the way to go. Continue Reading.
Sydney & Melbourne Gift Fair
Posted on January 21st, 2010The Reed Gift Fair is a great launching pad for any new products on the market and the latest best sellers and trends in giftware. After the end of the Christmas season the entire industry comes together, starting in February, to start again with new, fresh ideas for the new year. It is a great source of information and feedback for the sellers who will get a good indication as to which new ideas and products are likely to be a success in the market and which way the trends are leaning. Continue Reading.
