HFraser Exhibition Stand

So many products on offer, but not enough room to display it all

It has been speculated that the average trade show visitor will spend less than ten seconds evaluating an exhibition or ...
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Why you’re going to see Pop-ups popping up everywhere

A ‘pop-up’, in this context, is a temporary retail space which offers companies a ‘here-today-gone-tomorrow’ sales or marketing environment in ...
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Holograms – No longer just the stuff of Hollywood Movies

New technology is constantly changing the landscape of live events and to follow on with what seems to have become ...
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Can you benefit from one of the hottest trends in location-based marketing?

‘PROJECTION MAPPING’ For Sydney siders, probably the most visible and obvious use of ‘Projection Mapping’ that we would all have ...
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Reporting back from the world’s number one retail trade fair

Earlier this year a few members of our team made their way to Euroshop in Düsseldorf, Germany to see what ...
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Brand awareness, identity, experience, affinity, loyalty ….etc. etc.

The concept of brand and brand marketing is still the same as it always has been: Get someone to like ...
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UNDERSTANDING THE FLOW OF FOOT TRAFFIC AT YOUR TRADE SHOW

One of the most important considerations when preparing to exhibit and one which you should be prepared to budget accordingly ...
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Artificial Intelligence. Something to consider for your next trade show?

OK – so I’m not talking about the human-like-robot-slave-at-your-beck-and-call kind of AI, I’m talking about Artificially Intelligent computer apps which ...
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The Importance and value of Post Trade Show Evaluation

For many businesses, exhibiting at a trade show means a flurry of activity for the couple of weeks leading up ...
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THE RISE AND RISE OF LARGE FORMAT and Giant FORMAT PRINTING

I remember at art college in the late 80s as part of the graphics program, we had a typesetting room ...
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BEACON TECHNOLOGY – why it will boost your trade show presence.

So firstly – what is a Beacon? Answer: A small object attached to a wall – or similar – which ...
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Don’t Just Print the Walls! – Create immersive graphic spaces.

In the last few years we have seen huge leaps and bounds in the development of graphic reproduction and print ...
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3D Printing – An idea to Engage your visitors at the Trade Show

3D printing has been around for a while now and we’ve all heard about some of the amazing applications in ...
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EMOTION IS MORE EFFECTIVE THAN LOGIC. Use the ‘Human Factor’ to your advantage

It’s not really a secret anymore that marketers and advertising agencies have been playing with our emotions for a long ...
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WANT TO KNOW HOW TO MAKE YOUR STAND A LITTLE MORE INTELLIGENT?

If you’re looking for something a bit different for your exhibition stand…. something with a bit of a ‘Wow factor’, how ...
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‘SWEATWORKING’ – Probably Coming to a trade show near you soon!

‘Sweatworking’ – Another one of those great descriptive portmanteau words which has appeared in the last few years. Meaning; working ...
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