Sony – Product Release, Martin Place, Sydney

Artificial Intelligence. Something to consider for your next trade show?

OK – so I’m not talking about the human-like-robot-slave-at-your-beck-and-call kind of AI, I’m talking about Artificially Intelligent computer apps which ...
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The Importance and value of Post Trade Show Evaluation

For many businesses, exhibiting at a trade show means a flurry of activity for the couple of weeks leading up ...
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THE RISE AND RISE OF LARGE FORMAT and Giant FORMAT PRINTING

I remember at art college in the late 80s as part of the graphics program, we had a typesetting room ...
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BEACON TECHNOLOGY – why it will boost your trade show presence.

So firstly – what is a Beacon? Answer: A small object attached to a wall – or similar – which ...
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Don’t Just Print the Walls! – Create immersive graphic spaces.

In the last few years we have seen huge leaps and bounds in the development of graphic reproduction and print ...
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3D Printing – An idea to Engage your visitors at the Trade Show

3D printing has been around for a while now and we’ve all heard about some of the amazing applications in ...
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EMOTION IS MORE EFFECTIVE THAN LOGIC. Use the ‘Human Factor’ to your advantage

It’s not really a secret anymore that marketers and advertising agencies have been playing with our emotions for a long ...
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WANT TO KNOW HOW TO MAKE YOUR STAND A LITTLE MORE INTELLIGENT?

If you’re looking for something a bit different for your exhibition stand…. something with a bit of a ‘Wow factor’, how ...
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‘SWEATWORKING’ – Probably Coming to a trade show near you soon!

‘Sweatworking’ – Another one of those great descriptive portmanteau words which has appeared in the last few years. Meaning; working ...
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JUMP ON BOARD THE AUGMENTED AND VIRTUAL REALITY BANDWAGON

The fastest moving trend in the trade show and exhibiting world is the use of the latest technology to attract ...
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EXHIBITORS – HOW CAN YOU HELP IN THE DESIGN PROCESS?

Misunderstandings at the initial stages of the design process are a huge time waster not to mention a wasted expense ...
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ENGAGE YOUR AUDIENCE AT THE TRADE SHOW WITH TOUCHSCREEN TECHNOLOGY

When visitors turn up at a trade show the sensory overload upon arrival at the venue can be quite overwhelming ...
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