Sony – Product Release, Martin Place, Sydney

Why Staff will Make or Break Your Trade Show Success

The one thing attracting businesses to exhibiting at trade shows is the opportunity to meet your prospects and customers face ...
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Steal some ideas from the retail big brands to attract more people

The tricks used to get your brand noticed and stand out amongst your competition is not that different across the ...
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Floors for Thought – Don’t ignore this valuable asset!

Regardless of the size of your exhibition space – there may be one very important and easily adaptable area which ...
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5 Tips to make your Exhibition stand attractive and memorable

Trade shows are an ideal way to generate leads for your business and nurture relationships with customers. Even with all ...
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2017 Highlights – A wrap up of the year. Some of the best from Exhibitionco

Exhibitionco would like to thank all of our clients for making 2017 another stellar year. We have produced many exceptional stands, ...
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Textile and fabric exhibits and why they are taking over trade shows

You may have noticed at recent exhibitions or trade shows a huge increase in fabric displays. Once only seen in ...
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So many products on offer, but not enough room to display it all

The average trade show visitor will spend less than ten seconds evaluating an exhibition stand or display before either choosing ...
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Why you’re going to see Pop-ups popping up everywhere

A ‘pop-up’, in this context, is a temporary retail space which offers companies a ‘here-today-gone-tomorrow’ sales or marketing environment in ...
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Holograms – No longer just the stuff of Hollywood Movies

New technology is constantly changing the landscape of live events and to follow on with what seems to have become ...
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Can you benefit from one of the hottest trends in location-based marketing?

‘PROJECTION MAPPING’ For Sydney siders, probably the most visible and obvious use of ‘Projection Mapping’ that we would all have ...
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Reporting back from the world’s number one retail trade fair

Earlier this year a few members of our team made their way to Euroshop in Düsseldorf, Germany to see what ...
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Brand awareness, identity, experience, affinity, loyalty ….etc. etc.

The concept of brand and brand marketing is still the same as it always has been: Get someone to like ...
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UNDERSTANDING THE FLOW OF FOOT TRAFFIC AT YOUR TRADE SHOW

One of the most important considerations when preparing to exhibit and one which you should be prepared to budget accordingly ...
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Artificial Intelligence. Something to consider for your next trade show?

OK – so I’m not talking about the human-like-robot-slave-at-your-beck-and-call kind of AI, I’m talking about Artificially Intelligent computer apps which ...
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The Importance and value of Post Trade Show Evaluation

For many businesses, exhibiting at a trade show means a flurry of activity for the couple of weeks leading up ...
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THE RISE AND RISE OF LARGE FORMAT and Giant FORMAT PRINTING

I remember at art college in the late 80s as part of the graphics program, we had a typesetting room ...
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