ACCA @ WCCA | exhibitionco

WCOA_2018_ ICC Darling Harbour, Sydney, New South Wales (NSW), Australia. Credit: Mikulas Jaros / Event Photos Australia

Cultivate a Conversation: Designing a space on your exhibition stand conducive to closing that deal.

One of the most beneficial aspects of exhibiting at a trade show is the opportunity for face-to-face meeting with prospective …
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8 top Tips if you’re planning to Launch a New product at a Trade Show or exhibition

There are many reasons to exhibit at a trade show. Maybe you are a small start-up business wanting to establish …
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When it comes to exhibition stands, it’s not a “one-size-fits-all” solution, so which is right for you?

It’s important to choose the right kind of exhibition stand for both your space and budget …and most importantly, your …
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Managing your trade show leads – (make sure you turn those leads into sales!)

Depending on the type and size of trade show you are attending, the amount of people you’ll meet over the …
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Get more engagement with interactivity. 10 interactive ideas for your next exhibit.

Getting people to connect with your brand these days can no longer be achieved with just visual prompts such as …
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Attract more visitors to your exhibit by ‘borrowing’ some tricks from the retail big brands

Sony Store in Christchurch, NZ – by Exhibitionco The tricks employed to get your brand noticed and remembered ahead of …
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Top Ten Reasons why Exhibiting at a Trade Show is Still the Best Bang for Your Marketing Buck.

1. Showcase your Services Every trade show offers its vendors a highly targeted audience within their respective industries. In turn, …
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Textile and fabric exhibits and why they are taking over trade shows

You may have noticed, at recent exhibitions or trade shows, a huge increase in fabric displays. Once only seen in …
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Time for a New Exhibition Stand? 5 things you might want to consider…

Have you been using the same exhibition stand for several years….. Is it beginning to look a little dated? Maybe …
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Throw in a healthy dose of fun on your next exhibition stand

Some trade shows, in industries such as fashion, gaming or food, can be really fun events to attend, both for …
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Why you’re going to see Pop-ups popping up everywhere

A ‘pop-up’, in this context, is a temporary retail space which offers companies a ‘here-today-gone-tomorrow’ sales or marketing environment to …
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5 ways you can get the ‘WOW factor’ on your Exhibition Stand

1. Thinking outside the ‘box’ Just because your floor plan is defined as a square or rectangle doesn’t mean your …
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A Great Floorplan = a Successful Exhibiting Experience

When it comes to designing exhibition stands we must not forget that the space we are creating is essentially going …
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Make Social Media part of your Trade Show Plan

Whether you’re exhibiting to release a new product onto the market, launch a business or just build your brand within …
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Why Staff will Make or Break Your Trade Show Success

The one thing attracting businesses to exhibiting at trade shows is the opportunity to meet your prospects and customers face …
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Floors for Thought – Don’t ignore this valuable asset!

Regardless of the size of your exhibition space – there may be one very important and easily adaptable area which …
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