Melbourne; 3 Shows, 1 Weekend. Baby Boomers, Retirees, Golf and Franchises ALL in Melbourne in November.
The baby boomer crowd are the over 45s who are looking to either retire within the next few years or who may be looking for a new challenge, such as owning and running a franchise business.
The Baby Boomers and Retirees Lifestyle Fair will include exhibitors who aim to entertain retirees in the years of their retirement, so the exhibition stands should be entertaining to visit. The best exhibition stands will be interactive with movement and lighting effects to help entertain the crowds attending the show.
If you are one of the exhibitors at the Baby Boomers and Retirees Lifestyle Fair and intend to promote your products and services to these crowds, you'll need to get started preparing your exhibition stand now. November will arrive quickly and you do not want to try to hire equipment or design your exhibition stand at the last moment.
When designing your exhibition stand keep your target audience in mind. As people age, they may have greater difficulty in reading small text, for example, so design any brochures you intend to display with larger text to make it easy to read. Ensure your exhibition stand signage is clear. Use fewer words to make the text on signs larger and therefore easier to read from a distance.
While not all golf enthusiasts fit into the age bracket of the baby boomers, many will. Obviously, the majority of exhibitors here cannot physically demonstrate how the golfing products on offer will help a golfer on the course in your exhibition stand, but using video images of players using your equipment on real golf courses could be a solution.
Designing your exhibition stand to include video will need some careful planning, as you have to hide the power cords, for example. This is where hiring an expert to help design the best exhibition stand is useful as the experts know how to disguise and hide power cords that may distract viewers from your product.
The Australian Franchise Expo in Melbourne will not only attract the baby boomers and attendees of the other exhibitions being held on the same weekend, but will attract other business minded people who are looking to start a franchise or run their own business. While designing these exhibition stands, exhibitors should consider factors such as an extended range of ages in the audience and the types of people who will be attending. Obviously, the franchisor cannot display all their usual products as they would in a franchise store, but displaying some of the products within the exhibition stand will give people a real feel for the franchise business.
The Baby Boomers and Retires Lifestyle Fair, the Golf Expo, and the Australian Franchise Fair will be held at the Melbourne Convention and Exhibition Centre on November 18 to 20, 2011.