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Top Ten Reasons why Exhibiting at a Trade Show is Still the Best Bang for Your Marketing Buck.

Top Ten Reasons why Exhibiting at a Trade Show is Still the Best Bang for Your Marketing Buck.

1. Showcase your Services
Every trade show offers its vendors a highly targeted audience within their respective industries. In turn, professionals from those industries are motivated to attend trade shows, knowing they will get to see the latest technology alongside innovative ideas and concepts currently influencing their industry, all under one roof. So, as a vendor, your services will be on display for the very people who actually demand them.

2. Launch a New Product
If you are in the process of launching a new product or idea into the market, there really is no better platform than a trade show where you will get maximum exposure within a highly focussed group and the opportunity to connect directly with the people who have the buying power.

3. Boost Brand Visibility
It doesn’t matter if you’re one of the bigger players in your industry, a small start-up company or niche supplier, you can still establish a presence as a leader or influencer in your specific market by intelligent positioning of your brand. Play to your strengths and make your brand known to both your customers and peers. Make sure everyone knows who you are.

4. Opportunity to Meet Face to Face
Most marketing avenues channel towards the objective of singling out a potential customer for one-on-one contact; whether that be in the form of generating incoming calls to your business through advertising, or encouraging on-line searchers via SEO to fill out forms leaving contact details which can be followed up by your sales team.

Trade shows offer up the absolutely ideal scenario of your potential customers actually coming to you! It is a unique opportunity to increase your brand exposure and connect to consumers on a personal level from the get-go. Nothing beats a hands-on demonstration and eye-to-eye contact when it comes to selling. Allowing your customers to experience your product or services first hand will increase interest in your brand and drive sales.

5. Expand your Customer Database
Not only do you reap the benefit of meeting potential customers face to face, you could also meet hundreds of them! The amount of highly targeted buyers in your industry under one roof for a limited amount of time is an unparalleled opportunity to increase your viable customer contact list. (Make sure you have some form of data collection and processing in place so you don’t miss out on any of those hot leads.)

6. Research Developments in your Industry
It is important that your brand stays relevant within your industry and the only way you can ensure that is for your business to stay informed of any new products or ideas which may influence your industry as a whole. Not only are trade shows the ideal platform from which to market your own brand, they also offer up an opportunity to learn about your competitors, find out what’s working for them, network with your peers and potentially embark upon mutually beneficial relationships which could expand your supply chain.

7. Keep an Eye on the Competition
Bigger players in the industry are generally more likely to spend a bit more money at a trade show. They will have the big glossy stands in the centre of the hall. Often they will take a few more risks introducing new technology or ideas. For this reason it is the ideal opportunity to observe what your competitors are doing so you can gauge the direction your industry market is likely to follow. You can also apply any successful tactics you witness from other brands to your own business. Apart from anything else, being among your peers and a group of like-minded people can be highly motivating.

8. Expand your Distributor Network
Not all other exhibitors will be in direct competition to you, many will be from other parts of the industry food chain. You may discover new and upcoming businesses hitherto unknown, which could be highly compatible to your own business module. Trade shows are great networking opportunities within your specific industry.

9. Expand your Industry Contacts
Even your competitors at a trade show could end up as friends. You never know who you might meet, who might turn out to be mutually beneficial business wise. Maybe you sell the same product but in different parts of the country – you could come to an agreement to supply your own area and recommend each other to those outside your ‘home turf’. Maybe you can team up with another business selling parts which work in tandem with your product – you could sell as a package and both benefit from each other’s customer database.

10. Obtain direct Feedback and Opinion
There are businesses out there whose sole function is to provide other businesses with feedback on their brand or product. Honest feedback from your customers as to what they need and how they see your brand is one of the most valuable resources you can get your hands on when it comes to marketing. It should influence your whole business structure moving forward.

Trade shows present a unique opportunity to receive real-time feedback from a highly targeted group of people. Apart from face to face contact you could also conduct a short survey, ideally involving interaction with your brand in some way – maybe rewarding participants with some kind of incentive such as a competition or giveaways. The data you collect will be invaluable.

Some tips on how to design a lead generating exhibition stand for your brand.

Some tips on how to design a lead generating exhibition stand for your brand.

Exhibitions or Trade shows are an ideal way to generate new leads for your business. Even with all the readily available marketing tools at our disposal these days, meeting face-to-face is still the most effective way to develop a professional relationship. Not only that, but exhibition halls are filled with highly-targeted prospects actively looking to connect within your specific industry.

To help you get the most from your exhibiting experience, we’ve highlighted 5 rules to follow which will help you generate those valuable leads at your next trade show.

Rule #1 First impressions count – Communicate your brand message in 3 seconds or less.

There is nothing more important than making a good solid first impression. Apparently your first opinion of someone forms in only one tenth of a second. With a brand, they say your first opinion takes only one fifth of a second (…..and 94% of this is design related.)

OK, so we know 99 % of statistics are made up on the spot! – but there is certainly some truth in a first impression being formed within a very short space of time. And it is much harder to shake a bad impression once made than it is to create a good one in the first place.

Make sure your exhibition stand communicates your message clearly and succinctly. Don’t confuse your prospects. If you are launching a new product, make the whole display about that. If you are introducing a new brand – then branding should be your focus.

People are essentially lazy and need to be guided as to where to look and how to navigate your stand. When done properly, good design along with clear and engaging graphics will do most of the work for you.

Rule #2 Monkey see Monkey do! – People gravitate towards other people.

When you get the choice of a crowded restaurant next to an empty one, people will choose the crowded restaurant. The theory is that it’s more popular so it must be better. The same effect applies to exhibition stands on a busy trade show floor.

No-one likes to feel they are on their own or the odd-man out so they don’t want to be the first to venture onto an empty exhibition stand. People are inherently more comfortable if they are one of the pack.

Some exhibitors will employ “spruikers” to entice people in. But here’s another (….and much cheaper) idea; get your own employees to act like visitors and create a buzz around your stand. Get staff to interact with each other (…but obviously make sure your stand managers are free to engage with the real prospects.)

Rule #3 Interaction is engaging – Give your visitors something to do.

Interaction between your brand and your visitors is beneficial to both parties. If you can get potential customers to employ some kind of physical connection with your brand, it will help them remember you – and you can use the interaction to collect data and information.

Whether it is in the form of a competition where prospects leave their details – or as a ‘hands-on’ demonstration of one of your products or even just a backdrop for photos to upload on social media platforms, anything which involves your visitors interacting and connecting in some way can only be a good thing.

Rule #4 Don’t sell, ‘Gell’ – Show interest in others and they’ll show interest in you.

Don’t just be about the hard sell. Exhibitions and trade shows are all about creating opportunities, networking and solidifying your brand’s position in your industry. Use your time to create new, and nurture existing relationships by actively showing interest in your visitors, your neighbours and even your competitors.

Ask any visitors about their company and where they came from first. Not only is it useful information for you, but they will naturally follow up by asking you the same. This kind of conversational ‘sell’ is a far more natural approach and more effective than the ‘hard sell’.

You might make some mutually beneficial contacts amongst other exhibitors too. Think about any opportunities which could open up if you were to partner with brands selling different products and services but to the same target market.

Rule #5 Follow up Fast – Don’t give your potential customers time to forget who you are.

Follow up on all your leads as soon as you can after the show. The longer you wait the longer they have to forget who you are.

Visitors will have had many interactions at the trade show, and as much as you want to believe that, as an exhibitor you were different and stood out from the rest, it’s tough for those visitors to remember every single name and product once back in the office.

A quick prompt from you could be all it takes to put your business back in the forefront of their mind. Don’t be afraid of reaching out too quickly. The day after the show is not too soon to follow up with potential prospects. Waiting too long will dilute the connection.


If you need help with your next exhibition or trade show contact Exhibitionco today and call on our many years of experience in the exhibition industry.

Printex in Sydney, August 2019

Exhibitionco installed 5 stands at Printex 2019. Being a print show, some of the many highlights were the large format printed graphics. Some of these were supplied by our clients, showcasing their wares, and much of it was printed in-house here at Exhibitionco on our large format flat-bed printers.

Fine Food Expo, Sydney September 2019

Another year, another Fine Food. This year Exhibitionco had 9 stands at the Expo. It was a busy couple of weeks back in the factory here at Cromer on Sydney’s Northern Beaches – but our fantastic Exhibitionco team pulled together as always and each and every stand looked amazing.

 

PAX Games in Melbourne October 2019

Exhibitionco partnered up again with VIM Media & Events & ESL to create some really original and fantastic showcases for HP, Intel and Red Bull. The Intel Core i9 Dome was a huge drawcard and the plane wreck on the Red Bull stand was such a cool feature.

We also designed and built the stands for Ubisoft – another standout for them this year, particularly the ‘Just Dance’ stage area with giant glitter-ball! …and also the smaller, but no less impressive Plantronics stand.

All in all, a hugely successful event for all involved.

 

 

Time for a New Exhibition Stand? Here are some things you should consider….

Time for a New Exhibition Stand? Here are some things you should consider….

Whether it’s your first time or whether you’re a seasoned exhibitor, time will come when you’ll need to think about investing in an exhibition stand. If you’re a fairly small business or just starting out in the exhibiting game you might just want an upgrade from a shell-scheme and trestle table, or maybe you’re looking for a system/modular stand to be used at different events, or you might even be in the market for a brand new, fully custom designed stand for a one off occasion. So, how do you know what’s best for your brand and what do you look for?

Here at Exhibitionco, we have had many years of experience designing and building exhibition stands to suit various budgets and expectations. We’ve learnt some valuable lessons along the way so, in the interests of wanting to share our knowledge and experience with all exhibitors, here are our 5 top tips when considering a new exhibition stand.

#1 Building a great relationship is just as important as building a great stand
A good exhibition stand designer will want to get to know you and your company’s ambitions. They’ll want to know as much about your company and products as possible and familiarise themselves with your brand and services before they even contemplate putting pen to paper.

Expect the initial conversation to be about your brand positioning and your specific expectations and goals for an individual event. You’ll need to make sure you have your targets firmly set out before you embark on the process, and communicate them to your stand designer.

A great exhibition stand partner will become as familiar with your product and services as your own employees and should become a vital extension of your in-house marketing team.

Like any good relationship, your exhibition stand designer should have your interests at heart and should ‘have your back’ at all times. If you feel your relationship has broken down with your current partner, consider moving on!

#2 Quality will be remembered long after the price is forgotten
When shopping around for exhibition stand designers and builders, as always there will be a price factor involved in your final decision. However, as with everything you buy, don’t sacrifice quality for those extra few bucks. Make sure your chosen exhibition company has the experience you’re looking for. Check with previous customers. Look for testimonials from other businesses and check out their portfolio to make sure they have the skill set and creativity to create the kind of stand your brand needs. Don’t fall for the hard sell of a cheaper company if they don’t have the history or qualifications to prove themselves (…perhaps they’re cheaper for a reason!)

#3 The devil is in the detail
First impressions do count and smart finishing will turn heads and make an impact. Sometimes it’s the small things which may cost a little more which make all the difference to how people relate to you.Details like LED under bench lighting, raised flooring, fitted carpets and back-lit or 3D graphics may seems small, but these finer points all contribute to creating a positive and engaging customer experience, helping to position you ahead of the competition.

#4 If you must cut costs, don’t cut corners
Spend your budget wisely. Splurging on fancy but ineffective things such as expensive freebies and giveaway food or drink is not always a great idea. It may make you a popular place to be for a rest stop but unless you’re getting some great leads which will later convert to sales, your ROI will be shot!

Instead, challenge your stand designers to come up with something new and innovative that can yield better returns. Focus more on fresh ideas to get people engaging with your brand in some way.

Contests and games have traditionally been appealing ways to draw in a crowd, but technology is constantly offering up new and exciting ways to make a connection and generate engagement in more lucrative ways.

Consider options such as virtual reality, augmented reality or touch screens. Give your visitors some way of interacting which is entertaining and rewarding for them. Anything people can touch, trial, sample and experience for themselves will be far more memorable than just seeing a product on display.

#5 Stick to 1 cohesive brand message
During the design process there are often many changes and updates. There can be several people in the command chain who want tweaks here and there. Sometimes focus can get lost trying to include too many products or mixed brand messages.

Decide from the outset what your focus should be for the event; whether it’s to launch a new product, showcase a best seller or just build your brand. Whatever your intention, stick to that one message across all platforms associated with that event and make sure your exhibition stand design reflects the same message.

Keep on track, stay focused and deliver a cohesive brand message.

In short, to make sure you get a fantastic exhibition stand for your next event you should really be starting to plan your new design as early as possible.

Do some research; Take note of which stands you liked at a previous show, which were attracting the crowds and which were most successful. Ask the exhibitors who the designers are.

Get your goals and targets set and, along with your exhibition company, achieve them!

Attract more visitors to your stand by employing a little bit of emotional persuasion.

Attract more visitors to your stand by employing a little bit of emotional persuasion.

Marketers and advertising agencies have been playing with our emotions for a long time now. We’ve all seen the emails or ads which tell us that ‘NOW’ is the only conceivable time that we will get a chance to secure the latest and greatest gadget or gizmo which will, in turn improve our lives immeasurably… and we’ve probably all fallen for it at least once!

What they are doing is playing to the very human emotion of ‘FOMO’. Rationality and logic are not even part of the decision process. We may try and incorporate them into our thought process; ‘If I get this now, then this will happen and that will result in….’ etc etc.  Fact is, the decision has already been made – we are just trying to justify it with some kind of warped logic. Our critical mind is trying to find evidence to support our emotional decision (… and an emotional decision will trump a logical one every time!)

Many decisions we make daily have pros and cons with no obvious or rational way to decide one way or the other. Should we have the cheese or ham sandwich?  Will we have orange juice or apple with lunch? ….but what is it that makes us decide which way to go? Often we will make a decision knowing it is not necessarily the healthiest or cheapest or most convenient path to take – but we’ll take it anyway. Reason has outlined the pros and cons but our emotions have guided us in a different direction – and that is the direction we will inevitably follow.

Without emotion, we wouldn’t feel compelled to make a decision one way or the other, no matter how much information we are given about the importance of our actions. We will even make a decision based on the potential of something, rather than hard dry facts of what it can do for us now.

Keeping all this in mind, we must not forget that, in business – even when selling B2B, the contact with product or brand, still begins on a personal level. It is still a person who will make the decision whether to buy from you, or your competitor, and that person will be influenced by their emotions.

In the scope of exhibitions and trade shows, we are not suggesting that you use the “buy-now-or-else…” tactic. I think most people are well aware of these types of advertising tricks and will try to avoid the hard sell as much as possible. However, it is certainly worth taking into consideration the influence that emotions will have in the decision making process of your stand visitors, and factoring this in at the design stage of your exhibit could give you the competitive edge you’re looking for.

So, some things to consider:
What will make someone stop at your stand?
How can you influence your prospects so that they regard your brand with positivity?
Why will they choose to buy from you rather than a competitor?

It‘s no secret that even basic design choices such as colour can evoke certain emotions. Countless colour psychology studies have been done by some of the world’s largest brands as part of the process of brand identity. Companies spend thousands on getting that exact shade of blue which will garner the correct emotional response they’re looking for.

For instance, fast food restaurants often have red in their logos evoking hunger, excitement and immediacy.  Many finance, insurance or medical companies will have a blue logo. We identify blue with emotions such as trust, confidence and assurance.

Brand managers and marketing professionals know very well the importance of communicating emotions in branding. If you can get your prospective customers to ‘feel’ a certain way about your brand or your product, then you are halfway to closing the deal.

As exhibition stand designers, we have many effective tools at our disposal which can influence the emotions of the trade show attendee. We know how we can manipulate moods by adapting environment. We can effectively use colour, space, shapes, signage, lighting …and even involve other senses such as smell, taste and touch if the subject allows, all in the name of evoking the right kind of response from the trade show visitor.

We want your prospective customers to experience that certain feeling….the one where they know they are in safe hands and they’ve come to the right place. It doesn’t matter whether they can identify exactly what made you stand out from your competitors, as long as the emotional connection is made and the ‘trust’ has been established.

Leaving your prospects with positive emotions about you and your brand will be far more effective, when it comes to any business decisions, than if they were to walk away with a give-away bag and a cheap pen!

“Logic makes people think but emotion makes them act” Alan Weiss


For more ideas for your next exhibit or activation call Exhibitionco today on  02 9972 1900.

 

Cultivate a Conversation: Designing a space on your exhibition stand conducive to closing that deal.

Cultivate a Conversation: Designing a space on your exhibition stand conducive to closing that deal.

One of the most beneficial aspects of exhibiting at a trade show is the opportunity for face-to-face meeting with prospective customers. The organisers of trade shows sell exhibiting spaces on a promise that they will attract a highly targeted audience within a specific industry to attend the event. The objective for them is to make their spaces valuable by guaranteeing to produce some of the largest players with buying power in a specific industry. In turn, visitors are attracted to attend with the promise that they can meet suppliers and innovators in their industry one-on-one.

For most exhibitors, direct communication will be the key on-site strategy for any live event. A well designed stand along with eye-catching graphics ….and even spruikers are great for brand awareness and attracting passers-by but can only do so much. Ultimately, it will be your on-site team’s responsibility to garner leads and attract sales. Cultivating intimate conversations and facilitating individual sales meetings between your team members and prospects should be your chief priority.

So, aside from your demo area and your meet & greet space, you will need to consider an area on your exhibition stand where your sales team can sit for a one-on-one meeting with a prospect. Depending on the size of your floor space this could be an entire dedicated room or just a quiet area off to one side.

When we’re designing an exhibition stand for a client we start by asking what they want accomplish at the event. We’ll then design the space accordingly. A meeting area or room is one of the most important elements to consider at the very early stages of design. One essential factor is to keep design consistent across the entire stand. We don’t want to lose focus on a brand’s objective for the event, but we’ll usually try and incorporate at least a small area for a sit down and a chat. The best meeting rooms are the ones that express what the business is all about.

If the brand is all about fun or has a playful image, then it might not suit to have a closed off ‘quiet’ area. Bar stools and table may be more fitting (….or pallets and crates as in this stand for Naked Syrups at Fine Food).

In fact, furniture does play crucial role. Even things such as posture can result in a more productive meeting. You may consider a relaxed vibe with lounges and coffee tables more suitable to your brand – or you might want people sitting upright to stay engaged with any content you’re trying to communicate.

Think about what role the physical environment will play in the success of a meeting. Work around what will be the most beneficial type of interaction for your prospects. Will you need space for demonstration, presentation or simply just conversation? If you design your space and technology around the interests of your visitors, you’ll be half way there.

Larger exhibition stands with a greater floor area can afford a closed off or partitioned section specifically for meetings as in this meeting room we designed for Ansaldo at Ausrail – We printed direct to clear acrylic sheets to continue the branding of the stand which also afforded the users some privacy.

Short of floor space on your stand but really want a private area? – maybe you can build up a storey. Double decks are always impressive structures in an exhibition hall and will double your floor space with a single staircase. You can talk to your prospects in comfort and achieve the privacy you need above the hustle and bustle of the trade show floor.

(This pic shows a stand we built for Bostik at IHG in Melbourne this year with the meeting area upstairs)

As well as deciding on the location, size & furniture options for your meeting area – there are lots of other aspects to consider which can influence the setting. Things such as colour, lighting, temperature, whether to provide food & drink …..even smells can influence the mood of your guests.– Try and stimulate all the senses if you can!

Obviously, as with any considerations on your exhibition stand, don’t go overboard just for the sake of it. Any decisions on the design of your space should be consciously made to enhance the overall environment and achieve the goals set out.

Creativity is good, but authenticity will gain the trust of your prospects.

Contact us here at Exhibitionco on  02 9972 1900 to discuss options for your next exhibition or event.

Below are some more meeting spaces we have designed for brands such as Sony,  BT & MPC.

8 top Tips if you’re planning to Launch a New product at a Trade Show or exhibition

8 top Tips if you’re planning to Launch a New product at a Trade Show or exhibition

There are many reasons to exhibit at a trade show. Maybe you are a small start-up business wanting to establish a position in your industry. You might be trying to enhance your brand presence. Maybe you’re just ‘Keeping up with the Jones’s’ to stay a valid competitor. Whatever the reason, don’t let your focus become clouded with mixed messages.
So, if you are launching a new product, stay focussed:

1. One event, one objective.
If you are attending a trade show to launch a new product, then make sure this is your entire focus for the event. All the pre-show marketing and advertising should revolve around the launch. Whether you choose to keep the finer details hidden for an ‘unveil’ or let people know exactly what it is you’re releasing into the market, don’t detract from your one message with “….we also sell…”. People can find all that out of their own accord if they wish to do so.

Interactive gaming for Ubisoft at PAX Gaming Expo

2. It’s not all about you.
As all marketing professionals know, when it comes to communicating a brand or product …. It’s not about you, its’ all about your target market. From the initial ideas and design of the product, to the launch and on-going sales, everything should be geared around your audience. It’s not about what you can build or provide – it’s about what your potential customers need or want. That’s what drives sales.
(The trick, of course, is making people believe that ‘what they need or want’ is the very thing you can provide!)

3. Know your audience.
It is crucial that you can clearly define and identify your target audience, and in order to communicate effectively with them, you’ll need to get to know them a little. Your target demographic should define your voice, your language, your stand design, your colour scheme…. even your staff uniforms and giveaways. A genuine and authentic connection with your customers is one of the hardest things to get right, so be prepared to spend a little time and money on researching this.

4. You’re solving a problem… know what it is!
If you’re going to convince people they need what it is you’re selling, you’ll need to know ‘why’. What is the problem you are solving? Make sure you have a deep understanding of the challenges your customers face and how you are essentially coming to their rescue. Explaining this to them is your selling point. You are providing a solution to a problem which will make their lives easier. This should be your focus at the show.

Product display for Plantronics by Exhibtiionco

5. Choose the right event for your brand.
Not all face-to-face marketing events are created equal. Audiences vary depending on show size, show type, location and whether it is geared towards a B2B audience or general public. Do your research and know which shows your target audience are more likely to attend. Also consider the size of the event – you don’t want a small brand to get lost at a huge event which has a lot going on. However, you will want to gather as many leads as possible, so weigh up the pros and cons – and decide whether you want to make sales or collect leads and which show would give you the best opportunity to do so.

6. Find the intrigue.
Try and avoid being too predictable. Steer away from the usual formula and find an original way of introducing your product to the market. Focus on your endgame and work your tactics backwards from your ultimate goal. If you’ve defined your key audience well, you should be able to define what will attract their attention and engage their interest. Get creative and give your prospective customers an experience to remember.

Backlit product display by Exhibtiionco

7. Be social.
Social media can be one of your most powerful tools when launching a new product. If done well, you will encourage conversation, create interest and build excitement. You can even do all this without giving away too much crucial information. This will build suspense around the ‘big reveal’ at the show which will make sure you have an invested audience at the launch. Make sure you post details on when and where the launch will take place and offer incentives, such as competitions or giveaways. Even if you’re not planning an ‘unveiling’ as such, you can still use social media channels to create a buzz around your appearance at the show.

Exhibition Stand by Exhibitionco for Neopost

8. Get a great exhibition stand designed for the event.
Having the right exhibition stand to launch your product is essential to success. When designing your space, make sure the product you are launching is front and centre. You’ll need enough room to showcase the product but also allow room for people to move around. Think about lighting and any technology you could use to help focus and engage your visitors. If you need space in order to demonstrate your product in action, then make sure you book a large enough floor-space for the job.

Let your exhibition stand design company know that your focus is your product launch and they will be able to offer up ideas on how you can best utilise your space with this objective in place.

If you need an exhibition company who will get to know your brand and help you reach and engage your audience, call Exhibitionco today on 02 9972 1900.

When it comes to exhibition stands, it’s not a “one-size-fits-all” solution, so which is right for you?

When it comes to exhibition stands, it’s not a “one-size-fits-all” solution, so which is right for you?

It’s important to choose the right kind of exhibition stand for both your space and budget …and most importantly, your brand or purpose. Your choice of display can make or break your trade show experience. Done right, an effective exhibition stand will act as a magnet attracting passers-by and offering them a comfortable place to chat and engage with your brand. It should also have enough of a ‘wow’ factor’ to be memorable after they leave.

On the other hand, bad choices with exhibition stand design can have the opposite effect. Badly designed stands will deter people from stopping. If you’re not careful you can inadvertently create an uninviting space, be too overwhelming, or your brand message could get lost against surrounding competitors or you could just be completely forgettable! A bad experience for all involved.

Although there are a myriad of options out there, we are going to narrow things down to 3 very basic categories of exhibition stand to choose from ….and in the spirit of wanting to keep it simple, we’re going to look at them in terms of ‘small’, ‘medium’ and ‘large’……both in size and budget*.

Small stand / Small budget – Modular exhibition stands.

Small Modular exhibition stands (3 x 3 / 6 x 3)
Small Modular exhibition stands (3 x 3 / 6 x 3)

Modular exhibition stands are composed of varying sized aluminium frames which fit together to create the whole structure (….think building blocks or meccano sets). These can be built to various configurations, sizes and shapes and rigid panels of Foamex /EPVC make up the infill sections. Infil panels can be plain white, coloured or full printed graphics. This type of exhibition stand can go from a very basic 3 x 3 box framework to larger structures with features such as curved sections, archways, walk-throughs and meeting rooms.

Easy to transport and install, these are the cheapest kind of exhibition stand and can be used over and over – even re-built and adapted to different configurations and floor plans. Also, graphic sections can be updated, switched around or added with ease.

Many exhibition companies will have a range of pre-designed, budget modular stand packages to choose from, so worth asking for some options or examples if you think this is for you.

Medium Stand / Medium budget Modular Stand with Custom Features

Modular exhibition stands with custom features (6 x 6 / 9 x 6)
Modular exhibition stands with custom features (6 x 6 / 9 x 6)

Based on the same framework concept of the smaller stands, with a bit of extra budget, you can customise one of these stands specifically to your brand’s requirements. You can add custom frames to house large format, seamless fabric walls or custom features such as benches, shelving or showcases, demo areas or rigged banners. You can incorporate lightboxes or backlit sections or just include some ambient lighting effects. You can also upgrade materials to aluminium composite for example which will give your stand a high gloss, high impact finish.

Large Stand / Large budget – Custom Designed or Bespoke Exhibition Stands.

Large custom designed exhibition stands ( 9 x 12+)
Large custom designed exhibition stands ( 9 x 12+)

Custom or bespoke exhibition stands are one off, unique designs, purely with your brand and requirements in mind. They are structured to fit your specific event objectives. Options here are really only limited by budget…..and imagination. Like an architect designing your dream home, a good exhibition stand designer will meet with you, get to know you and your brand, be able to take your ideas, vision and specifications and create an original concept to suit. The outcome should be a space conducive to selling your specific product or showcasing your brand to its best potential.

Open Plan – Unlimited Budget!

OK – so we’re in dreamland now – this one doesn’t really exist, except in the minds of stand designers who would love the freedom to spend months designing their perfect exhibit using the most expensive materials, high-end finishes, unlimited graphic flexibility, all within a huge floor space!

No-one has a bottomless pit of money to spend on their exhibit, so just be sure you have determined what your main objectives for exhibiting are. Be realistic as to what you can get for your money – maybe a high-end finish on a smaller structure will communicate your brand message better than a huge floor space with not much to fill it. Decide where your money would be best spent.

*Of course, this is a very simplified guide and by no means exhaustive… There are many more variables such as venue, show type, location,  audience etc. which will influence what type of exhibition stand is best for you.

You can design a low budget custom stand or a more expensive modular stand depending on objectives. Talk to your exhibition stand designer, or call us here at Exhibitionco on  02 9972 1900, about what your goals are and we can advise you what type of stand will best suit your individual needs.