It’s important to choose the right kind of exhibition stand for both your space and budget …and most importantly, your brand or purpose. Your choice of display can make or break your trade show experience. Done right, an effective exhibition stand will act as a magnet attracting passers-by and offering them a comfortable place to chat and engage with your brand. It should also have enough of a ‘wow’ factor’ to be memorable after they leave.
On the other hand, bad choices with exhibition stand design can have the opposite effect. Badly designed stands will deter people from stopping. If you’re not careful you can inadvertently create an uninviting space, be too overwhelming, or your brand message could get lost against surrounding competitors or you could just be completely forgettable! A bad experience for all involved.
Although there are a myriad of options out there, we are going to narrow things down to 3 very basic categories of exhibition stand to choose from ….and in the spirit of wanting to keep it simple, we’re going to look at them in terms of ‘small’, ‘medium’ and ‘large’……both in size and budget*.
Small stand / Small budget – Modular exhibition stands.
Modular exhibition stands are composed of varying sized aluminium frames which fit together to create the whole structure (….think building blocks or meccano sets). These can be built to various configurations, sizes and shapes and rigid panels of Foamex /EPVC make up the infill sections. Infil panels can be plain white, coloured or full printed graphics. This type of exhibition stand can go from a very basic 3 x 3 box framework to larger structures with features such as curved sections, archways, walk-throughs and meeting rooms.
Easy to transport and install, these are the cheapest kind of exhibition stand and can be used over and over – even re-built and adapted to different configurations and floor plans. Also, graphic sections can be updated, switched around or added with ease.
Many exhibition companies will have a range of pre-designed, budget modular stand packages to choose from, so worth asking for some options or examples if you think this is for you.
Medium Stand / Medium budget – Modular Stand with Custom Features
Based on the same framework concept of the smaller stands, with a bit of extra budget, you can customise one of these stands specifically to your brand’s requirements. You can add custom frames to house large format, seamless fabric walls or custom features such as benches, shelving or showcases, demo areas or rigged banners. You can incorporate lightboxes or backlit sections or just include some ambient lighting effects. You can also upgrade materials to aluminium composite for example which will give your stand a high gloss, high impact finish.
Large Stand / Large budget – Custom Designed or Bespoke Exhibition Stands.
Custom or bespoke exhibition stands are one off, unique designs, purely with your brand and requirements in mind. They are structured to fit your specific event objectives. Options here are really only limited by budget…..and imagination. Like an architect designing your dream home, a good exhibition stand designer will meet with you, get to know you and your brand, be able to take your ideas, vision and specifications and create an original concept to suit. The outcome should be a space conducive to selling your specific product or showcasing your brand to its best potential.
Open Plan – Unlimited Budget!
OK – so we’re in dreamland now – this one doesn’t really exist, except in the minds of stand designers who would love the freedom to spend months designing their perfect exhibit using the most expensive materials, high-end finishes, unlimited graphic flexibility, all within a huge floor space!
No-one has a bottomless pit of money to spend on their exhibit, so just be sure you have determined what your main objectives for exhibiting are. Be realistic as to what you can get for your money – maybe a high-end finish on a smaller structure will communicate your brand message better than a huge floor space with not much to fill it. Decide where your money would be best spent.
*Of course, this is a very simplified guide and by no means exhaustive… There are many more variables such as venue, show type, location, audience etc. which will influence what type of exhibition stand is best for you.
You can design a low budget custom stand or a more expensive modular stand depending on objectives. Talk to your exhibition stand designer, or call us here at Exhibitionco on 02 9972 1900, about what your goals are and we can advise you what type of stand will best suit your individual needs.