You may have noticed at recent exhibitions or trade shows a huge increase in fabric displays. Once only seen in a small percentage of exhibition displays, they are now becoming the ‘go-to’ solution for many exhibitors and exhibition stand designers. One of the reasons for this is the on-going innovation in digital-print technology along with more affordable equipment which has revolutionised both the accessibility and the cost to produce wide-format, high-quality, full colour, fabric prints.
These fabric based exhibits are generally constructed by sewing a rubber or plastic strip into the hem of a very slightly expandable fabric which then clips into angular tensioned structures made up of a modular aluminium extrusion. The overall effect is just as stunning as solid walls – if not more so.
The growth of the popularity of this kind of exhibit is due to the many advantages of fabric over solid structures or traditional hard walled displays. When you consider one of the main advantages being monetary, you’ll see why it might be worth investigating as an option for your next event.
Advantages of using fabric:
- It is a fraction of the weight of traditional exhibition stands. This means easier handling and cheaper transportation costs….a great idea for travelling trade shows or road shows. The fabric banner can be folded or rolled up to a tiny volume and the frames taken apart.
- As well as your transport costs – your storage costs will be greatly reduced for the same reasons.
- Seamless fabric walls can be printed to a much larger scale than standard panelled printed walls. Usually you would be limited to the size of the print bed or size in which sheets of substrates are produced, often with the largest option around 1.5m x 3.2m. Fabric comes in rolls regularly up to 5m wide by 100m long!
- Fabric-based exhibits are fast and simple to assemble saving on your installation costs too. Smaller structures can be easily erected by just one person. No tools required!
- Fabric printing holds its colour and won’t get damaged by scratching or dings during install and removal. Often solid panels can get chipped if used more than once. The likelihood of ripping fabric is considerably less than that of snapping or breaking a rigid graphics panel.
- Most of these printed fabrics are washable if they do get dirty.
- You can mix and match – ie: have a second set of printed banners which can fit to the same frames to use at different events.
- Fabric displays afford designers much more freedom to play with the architecture of an exhibition stand by incorporating organic forms, unusual shapes and flowing structures. Fabric can be contorted to as many different shapes, sizes, and configurations as the imagination can create. They are completely customisable.
- Fabric is really effective at absorbing light and producing lighting effects. It comes in front-lit, back-lit and block-out versions. Backlighting the fabric can create a lighting feature within itself.
Above is a photo of the Ubisoft exhibition stand we created for the EB Games Expo this year. The majority of the graphics are stretch fabric over frame (including the walls). The result is a stunning looking exhibition stand (– which incidentally won best stand in show!).
Call us today to talk about your options for using banners and fabric to create your next exhibit.